Channel managers have the critical job of finding out what their partners value and what they don’t, based on different markets. Unless you have a value proposition that matters to your partners, they will not seek you out or remain partners for very long. Some of the most common value propositions include increased sales, adequate training, marketing enablement, and quality support. If you effectively identify those areas that are important to partners, you'll produce results. This becomes even more important as the market gets more competitive. Partners are free agents and if you're up against another company with a world-class partner program that has a Web-based portal, training programs, fund management and marketing assistance because they know this is what their partners value, your partners will likely move on if the competitive products are functionally similar. To learn more visit http://bit.ly/syZR4E.
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For parties interested in partner relationship management, partner portal, PRM
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