Content Marketing: Why It Should Be A Marketing Priority - http://bit.ly/vWH5jC

Author:
Erich Flynn, CEO
TreeHouse Interactive

Many of today’s marketers are focused on outbound campaigns or events, and grossly underestimate the power of content marketing. This needs to be a new priority for marketers.

The idea of content marketing is to reach prospects earlier in the buying cycle by providing them relevant content that helps them learn more about your product category. Early in the buying cycle, prospects tend to be in information gathering mode, doing research. Yet the majority of documents available on company web sites, such datasheets and competitive guides, are geared toward much later stages in the buying cycle. Nearly 8 out of 10 buyers are searching the web long before they get to you. The earlier you get to them in the buying process, the more likely you will be to participate in the end (i.e. make a sale).

The best content marketing programs leverage this knowledge to their advantage, employing such strategies as:

· generating relevant content
· syndicating content
· tracking content useage
· tracking and measure related behavior
· behaving responsibly

If you execute an effective content marketing strategy, you will get to buyers earlier in the buying cycle. You will increase your leads and web traffic, and ultimately increase your revenue as a result if you use both information and automation responsibly. To learn more about strategies for content marketing, see the full article at http://bit.ly/vWH5jC.

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