Friday, December 23, 2011

Managed Service Provider Chooses Nexsan for Backup Hardware Platform

Video Case Study: Managing Backups 24/7 with 0% Failure Rate

Avtex is a provider of fully integrated interaction solutions. The company provides a full suite of Managed Services that allows its customers to get the benefit of IT investments without having to be burdened by the day to day management of those environments. Those services include managed backup, reducing the expense and complexity of building and managing an on-premise backup infrastructure.

In building its backup environment, Avtex selected Nexsan for its reliable and cost-effective line of storage products. The service provider did not want to spend much time maintaining a storage environment and Nexsan has proven extremely reliable, significantly reducing drive and system maintenance – the systems work as advertised. With Nexsan, Avtex runs a 24/7 backup services operation with an impressive 0% failure rate. As the company grows, Nexsan’s Flexible Storage Platform allows seamless scalability for untethered growth, alleviating the need for forklift upgrades. The short video case study is profiled at http://bit.ly/rS0USr

· If the delivery of cloud services is an important part an organization’s objectives, it counts on the rapid delivery of scalable best-in-class services, cost containment and risk reduction. Cloud services are built on technologies that meet these objectives. But not all technologies are created equal. And that is why Nexsan's highly efficient storage solutions are built to augment the inherent value created by delivering services through the cloud.

Nexsan's enterprise-class, easy-to-use and efficient storage solutions offer the best value within an organization's storage infrastructure, particularly for medium-sized businesses and mid-tier deployments in large organizations. That is because Nexsan enterprise-class solutions offer a unique combination of cost-effective, high-density, scalable storage built to work hand in glove with software used to create cloud-computing infrastructures. And Nexsan solutions are also peerless when it comes to energy efficiency–in some cases, providing up to 87% better efficiency when compared to competing solutions.

Recommended Nexsan Solutions for Cloud

Nexsan Solutions provide built-in Hyper V management compatibility and are certified with VMware and Citrix, making them ideal for any infrastructure that must accommodate the cloud and virtualization. Nexsan’s Flexible Storage Platform is a high-capacity, high-performance, enterprise-class line of RAID disk storage arrays that deliver tier-1 performance at a fraction of the cost of other competing solutions. Nexsan storage systems provide maximum density for minimal cost, with space and energy efficiencies that cannot be beat.

To learn more or to view this video, visit Nexsan at http://bit.ly/rS0USr

For parties interested in Network Storage, iSCSI, SATA RAID, Disk Storage, Storage Server, RAID Server, JBOD, RAID Array, SAN NAS, Best RAID, disk backup
Managed Service Provider Chooses Nexsan Storage Systems for Backup Hardware Platform - http://bit.ly/rS0USr

Thursday, December 22, 2011

@anitaborg_org Rensselaer President and Advisor to Obama Discusses the Importance of Communication in an Interconnected Global Society - http://bit.ly/tXzoHS

Rensselaer President Discusses the Importance of Communication in an Interconnected Global Society to Address World Problems - video

Advisor to President Obama Says Science and Technology Work across Language and Culture

Video - Shirley Ann Jackson, president, Rensselaer Polytechnic Institute, recently discussed the importance of communication in today's interconnected global world where people of different cultures must work together. Jackson, a theoretical physicist, was chairman of the U.S. Nuclear Regulatory Commission in the 1990s, and currently serves on the President’s Council of Advisors on Science and Technology, appointed by President Obama in 2009. She delivered her comments as a keynote speaker at the Grace Hopper Celebration of Women in Computing 2011, the world’s largest gathering of women in computing.

Jackson's keynote, titled What if I Lived on the World Stage?, addressed the importance of meeting the challenges and opportunities presented today, with a global perspective: "We are fortunate to live in a time of interconnectedness, where communications and collective action are possible at an international level. We have seen the consequence of this in terms of social and structural change in a number of countries recently. However, in thrusting people of different cultures together daily and rapidly, our smaller world also creates difficulties in achieving true understanding and consideration."

Jackson continued, "Science and technology work across language and culture in a special way. They are global disciplines that reach past nationalities and ethnicities. Thanks to new technologies, we have the opportunity to work in a coordinated way as we face challenges that affect everyone on this planet."

To see the full video, visit http://bit.ly/tXzoHS

The Grace Hopper Celebration is produced by the Anita Borg Institute, which provides resources and programs to help industry, academia, and government recruit, retain, and develop women leaders in high-tech fields, resulting in higher levels of technological innovation. Its programs serve high-tech women by creating a community and providing tools to help them develop their careers. The institute is a not-for-profit 501(c) 3 charitable organization. Partners include: Google, HP, Microsoft, CA Technologies, Cisco, Facebook, First Republic Bank, IBM, Intel, Intuit, Lockheed Martin, Marvell, National Science Foundation, National Security Agency, NetApp, SAP, Symantec, Thomson Reuters, Wilson Sonsini Goodrich & Rosati, Amazon, Broadcom, Motorola Foundation, Raytheon, Salesforce, and Yahoo! For more information, visit www.anitaborg.org.

Tweet this: @anitaborg_org Rensselaer President and Advisor to Obama Discusses the Importance of Communication in an Interconnected Global Society - http://bit.ly/tXzoHS

Follow on Twitter at http://ping.fm/cVdzv

For parties interested in anita borg institute, President’s Council of Advisors on Science and Technology, technical women, women in technology, recruiting women, retaining women, advancing women, women's issues, women's professional development

Wednesday, December 21, 2011

@VentanaNewMedia white paper explains how to harness newmedia channels to raise searchrankings & build brand - http://bit.ly/tRrMRk

Tuesday, December 20, 2011

Nexsan Storage System Experts Unwrap Guide for Selecting SSD and Hard Disk Drives

THOUSAND OAKS, Calif. -- Nexsan®, a leading independent provider of disk-based storage systems, today announced a new downloadable paper titled “6 Tips for Selecting HDD and SSD Drives.” The free educational resource provides guidance on selecting the most appropriate hard disk drive (HDD) or solid state disk drive (SSD) technology when configuring a storage system for business applications. Access the new paper at http://www.nexsan.com/library/featured.aspx.

There are a number of factors to be considered when selecting drives for a storage environment. These include the level of sequential or random access performance needed, storage density, reliability and cost. With today’s wide variety of storage devices, many IT professionals are challenged with the multitudes of drive technologies. This is especially true when selecting the appropriate drives for various data types. Adding to the confusion is that SATA and SAS refer to disk drive interfaces, whereas SSD refers to a particular kind of internal technology. Selecting a drive technology and interface type can seem complex with considerations of random access performance, sequential performance, cost, density and reliability, but is manageable with the right guidance.

With more than 28,000 storage systems in the field accounting for hundreds of thousands of drives shipped, the storage system experts at Nexsan have significant experience in determining the best and most reliable hard disk and solid state drives for specific applications. According to the company, by observing the following tips on drive selection, confusion over drive choice can be significantly reduced:

1.     Do not confuse disk interface type with performance or reliability. Historically, Serial Attached SCSI (SAS) and Serial Advanced Technology Attachment (SATA) were used as convenient shorthand for fast or dense disk drives, respectively. Now, however, there are SSD drives with SATA interfaces as well as inexpensive and dense but relatively low-IOPS 7200 RPM drives with SAS or even Fibre Channel interfaces.
2.     Achieve the best price/GB with 3.5” 7200 RPM SATA drives. Storage vendors have a seemingly endless variety of pricing models, but one constant seems to be that 2.5” systems cost twice as much per gigabyte as 3.5” systems, assuming both are using “enterprise-grade” drives. But as noted previously, a 3.5” drive will be far more reliable.
3.     Understand that HDD performance is mostly dictated by density and mechanical speed. The random or transactional (IOPS) performance of spinning drives is dominated by the access time, which in turn, is determined by rotational latency and seek time. Interface performance has almost no impact on IOPS. Additionally, interface speed has no measurable impact on sustained performance.
4.     Consider SSD drives instead of 10K or 15K drives for transactional workloads. Today it is very likely that an all-SSD storage solution will have lower overall capital and operational cost than one made from 15,000 RPM drives due to the reduction in total slots required to achieve a given transaction performance. Additionally, SSDs have a greatly reduced power footprint compared to spinning drives for a given number of transactions.
5.     When building systems with high sequential performance for applications such as video, 3TB 7200 RPM SATA drives are better than SSD or 10K/15K drives. Somewhat surprisingly, neither SSDs nor 10,000/15,000 RPM disk drives are better for video and other streaming media applications than 7200 RPM SATA drives, unless there are numerous independent streams being written or read from the same RAID set.
6.     Pay close attention to how much your storage system supplier treats the subject of disk drives. In the spirit of chasing profits, many storage system vendors are moving to a logistics model where drives are not tested in the storage array until it arrives at the customer site. Some no longer perform specific qualification checks between drive hardware and firmware revisions, and the hardware and firmware revisions of all the components of the storage array. This can result in less than stellar outcomes from the start.

“Hardware matters, and organizations intent on maintaining a robust storage environment should not underestimate the importance of optimizing storage infrastructure with quality hardware components and technology that is aligned with the operating environment,” said Arun Taneja, Founder and Consulting Analyst, Taneja Group. “While technologies have matured to the point where hard drive downtime does not impact business continuity, missteps in drive selection can wreak havoc on operational performance and result in ongoing maintenance issues. We applaud Nexsan’s focus on educating the market in this often overlooked area.”

“Correct drive choice plays a major role in the overall reliability and performance of a storage system,” said Gary Watson, CTO, Nexsan. “At Nexsan, our processes ensure that only drive models performing well in exhaustive engineering trials and testing are delivered to the customer. Equally important, Nexsan’s partner ecosystem works with end users to match drives to their intended application, ensuring our systems perform optimally in any business environment.”

Download “6 Tips for Selecting HDD and SSD Drives” at http://www.nexsan.com/library/featured.aspx to learn more on this topic.

Tweet This: @Nexsan storage system experts unwrap guide for selecting #SSD and hard disk drives #HDD http://bit.ly/tE8dEO

About Nexsan 
Nexsan® is a leading independent provider of disk-based storage systems purpose-built and priced for the mid-market, offering industry-leading reliability, space and power efficiency. Nexsan storage systems provide scalability, integrity and security for growing volumes of unstructured data and are ideal for virtual storage, data protection, secure online archiving, bulk and cloud storage applications. Overcoming the challenges of traditional storage, Nexsan delivers a different kind of storage experience with easy-to-use, efficient and enterprise-class solutions that reduce the complexity and cost of storage. Nexsan delivers its storage systems through a select global partner ecosystem of solution providers, OEMs and system integrators. Nexsan is based in Thousand Oaks, Calif. For more information, visit the company’s website at www.nexsan.com.

# # #

For more information about Nexsan’s products and solutions, visit www.nexsan.com

Nexsan is a registered trademark of Nexsan Corporation. All other product or company names mentioned herein are trademarks or registered trademarks of their respective owners.
@VentanaNewMedia W-Paper: Harness newmedia channels - raise searchrankings & build brand - http://bit.ly/tRrMRk

Harness New Media Channels to Improve Search Rankings, Build Brand

Free White Paper - http://bit.ly/tRrMRk

Building brands with the Web requires much more than a Facebook page and a thousand Tweets. Social media sites such as Facebook, LinkedIn and Twitter are useful tools - but also time-intensive and can involve the risk of uncontrolled messages. Savvy companies are learning to capitalize on the exploding number of online new media sites that can rapidly build brand awareness and authority - if you know how to harness them to your advantage.

New solutions such as the Ventana New Media Engine (NME) are emerging that enable companies to effectively publish content across the Web, build communities for online lead generation, and gain viral exposure that expands corporate presence and awareness among prospects, customers, partners and other key audiences.

Download Harnessing Six Channels of New Media for Long-term Success and learn how corporate content can be syndicated in a controlled fashion across microsites, social news communities, image sharing communities, and more to greatly expand brand awareness while reducing the time and effort necessary to reach the myriad of online new media sites.

Tweet This: @VentanaNewMedia white paper explains how to harness newmedia channels to raise searchrankings & build brand - http://bit.ly/tRrMRk

For parties interested in content marketing, digital marketingm SEO, internet marketing, PPC, search engine optimization, search marketing, SEO service, search engine marketing, search SEO, SEO company
@TreeHousei - Do you know what your channel partners value? - http://bit.ly/syZR4E

Do You Know What Your Channel Partners Value? - http://bit.ly/syZR4E

Channel managers have the critical job of finding out what their partners value and what they don’t, based on different markets. Unless you have a value proposition that matters to your partners, they will not seek you out or remain partners for very long. Some of the most common value propositions include increased sales, adequate training, marketing enablement, and quality support. If you effectively identify those areas that are important to partners, you'll produce results. This becomes even more important as the market gets more competitive. Partners are free agents and if you're up against another company with a world-class partner program that has a Web-based portal, training programs, fund management and marketing assistance because they know this is what their partners value, your partners will likely move on if the competitive products are functionally similar. To learn more visit http://bit.ly/syZR4E.

Tweet This: @TreeHousei - Do you know what your channel partners value? - http://bit.ly/syZR4E

Follow TreeHouse Interactive on Twitter at: http://ping.fm/Sl3Aa

Resource Library: For more information about partner relationship management visit http://ping.fm/fSfdL

For parties interested in partner relationship management, partner portal, PRM

Thursday, December 15, 2011

Answers Most Frequently Asked Questions About Cloud Backup in New Guide for SMBs and Enterprises

Guide to Business-Class Cloud Backup Addresses Security, Deployment, Data Location and Cost


TORONTO – December 15, 2011 – Asigra Inc., a leading Cloud Backup™, Recovery and Restore (BURR) software provider since 1986, today announced availability of its new downloadable guide titled, “What You Need to Know About Cloud Backup: Your Guide to Cost, Security and Flexibility.” The no-charge educational resource answers the most commonly asked questions by IT professionals on the application of cloud-based backup in a business environment.

Tweet This: Download your Cloud Backup and Recovery Guide for SMB and Enterprise compliments of @Asigra - http://bit.ly/vyxY4n

Cloud backup, recovery and restore (BURR) solutions are increasingly becoming recognized as a secure, cost-effective and reliable approach to protecting the rising tide of corporate data in both data centers and remote business locations. While the advantages of cloud backup have been validated in hundreds of thousands of business installations, switching to a cloud-based backup system is a significant decision that requires a clear understanding of how it will integrate into the organization’s IT environment.

This new Asigra guide to cloud backup addresses the most common questions that companies are asking about cloud backup and will help determine what role a cloud backup, recovery and restore system can have within the business. Some of the topics covered in the guide include:

· Public, private and hybrid cloud backup and which approach is best suited for differing business environments.
· Steps required to implement a cloud backup solution.
· How data recovery typically operates within a cloud model.
· How availability requirements are met when company data is stored offsite in a cloud.
· How cloud backup systems ensure data integrity while data is being transferred over the wide area network (WAN).
· The requirements for reliable cloud backup services.
· IT resource requirements for the setup and maintenance of a cloud backup solution.
· The myths and realities of cloud backup subscription fees.
· How data is stored in a business-class cloud backup environment.
· High-speed recovery which is critical when time is of the essence and a production data center becomes unavailable.

Given the reliability, cost savings and ease of operation associated with cloud backup, many companies are now moving to the cloud. Cloud backup allows companies to leverage existing infrastructure, significantly reducing the capital costs associated with data protection. Cloud-based backup is a transparent approach to data protection that allows users to set their backup policies once and let the solution do the rest, slashing management resources and the risk of human error associated with alternative approaches. Cloud backup also solves the shortcomings of tape-based backup, reducing the expense, management headaches and security concerns of lost tapes. Businesses also have greater control of the data recovery times which are set in the service level agreement (SLA) between the customer and cloud backup service provider.

The new guide to cloud backup provides businesses with greater insight into this modern approach to recovering information assets when data loss occurs. It also examines what a switch to cloud backup, recovery and restore solution involves from the perspective of management time, IT resources and costs. The guide is available immediately and interested parties can download this resource without obligation at http://ping.fm/vQFx1

Follow Asigra on Twitter at: http://ping.fm/C3VL7

About Asigra
Asigra is the leading Canadian cloud computing vendor focused on backup, recovery and restoration with more than 400,000 customer sites deployed globally. Asigra Cloud Backup™ transforms the way businesses manage and protect their data by delivering seamless end-to-end data protection that efficiently scales and easily adapts to any IT environment. Asigra Cloud Backup is built for new and existing MSPs/VARs who focus on data protection, IT constrained organizations, and industries with compliance mandates that are looking to improve their backup with a secure, reliable and predictable data protection cloud backup model. With more than 25 years of experience as backup/recovery pioneers, Asigra manages one of the largest business-class backup service provider ecosystems in the world who power their cloud backup services using Asigra technology. Asigra is recognized among top-tier industry analysts, including the Enterprise Strategy Group, Gartner, IDC, Forrester Research and the 451 Group. Recently, the company was recognized as a leader in cloud backup for 2011 by the MSPmentor 250, a leading online destination for managed service providers. Asigra is headquartered in Toronto, Canada, with offices globally. For more information, visit www.asigra.com.

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Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and
product names are, or may be, trademarks of their respective owners.

Agency Contact:
Joe Austin
Ventana PR
(818) 332-6166
joe.austin@ventanapr.com
Download Cloud Backup and Recovery Guide for SMB and Enterprise compliments of @Asigra - http://bit.ly/vyxY4n
@AtlantisILIO Center deploys ILIO for large scale VDI implementations from VMware vCenter http://bit.ly/sD3cjW

Atlantis ILIO Center Manages the Deployment of ILIO for Large Scale Virtual Desktop Implementations from VMware vCenter

New ILIO Center to Provide Monitoring, Management, Alerting and Reporting from within VMware vCenter or a Web Console

Mountain View, CA – Atlantis Computing™, the leader in Virtual Desktop Infrastructure (VDI) storage and performance optimization solutions, today announced the release of Atlantis ILIO™ Center, which enables administrators to monitor, manage and report on the key optimization metrics for hundreds of Atlantis ILIO controllers and tens of thousands of virtual desktops. Atlantis ILIO Center allows customers to quickly scale their VDI deployments using their existing management systems. With the optional VMware vCenter plugin and SNMP alerting capabilities, ILIO Center integrates seamlessly into the same management consoles already used to manage or monitor datacenters.

“We have customers that have already deployed Atlantis ILIO on thousands of servers running tens of thousands of virtual desktops and we keep seeing increasing numbers of large VDI deployments being planned,” said Bernard Harguindeguy, President and CEO, Atlantis Computing. “ILIO Center was designed to help our customers simplify the management of optimized virtual desktops for both small and large VDI environments.”

Atlantis ILIO Center

Atlantis ILIO Center enables administrators to monitor, manage and report on multiple Atlantis ILIO controllers and their associated Windows desktop VMs. The Atlantis ILIO Center is a virtual appliance that integrates with VMware vCenter as a plugin and is also accessible through a web-based interface. ILIO Center uses VMware vCenter APIs to discover existing Atlantis ILIO controllers and automatically start communicating with them to monitor, manage and report on key storage optimization metrics including IOPS offload and disk usage. In VMware vCenter, Atlantis ILIO Center appears as an additional tab at the datacenter, cluster, resource pool, host and virtual machine levels. ILIO Center also provides real-time alerts to existing enterprise management systems and administrators through SNMP and email alerts.

ILIO Center Features:

• Monitor – Monitor the health, memory, CPU, and disk usage of Atlantis ILIO virtual appliances through VMware vCenter and a web browser.

• SNMP and Email Alerts – Automatically send alerts by email and SNMP to notify administrators and enterprise management systems of critical events.

• Manage – Automatically discover, manage and patch up to 200 Atlantis ILIO virtual appliances.

• Report – Create and export reports (PDF or Excel) that show individual or aggregated IOPS offload, disk usage, CPU usage, and memory usage.

Atlantis ILIO VDI Storage Optimization Technology
Atlantis ILIO is a software virtual machine that optimizes how the Microsoft Windows XP and Windows 7 operating systems interact with storage. Atlantis ILIO technologies include highly efficient processing – in the rack – of Windows NTFS storage IO traffic and inline deduplication of Windows images before they reach storage. They are designed specifically for VDI workloads and as a result, Atlantis ILIO reduces the amount of traffic going to storage by up to 90 percent and decreases the storage capacity required by up to 99 percent, further reducing the amount of storage needed for a successful VDI deployment. The impact is a dramatic reduction in the cost of the virtual desktop and a large boost in desktop performance.

Tweet This: @AtlantisILIO Center deploys ILIO for large scale VDI implementations from VMware vCenter http://bit.ly/sD3cjW

About Atlantis Computing
Atlantis Computing is transforming enterprise desktop computing by solving the challenges of virtual desktop deployments: storage costs, performance and the impact of security on server density. The Atlantis ILIO software complements Citrix, VMware, and Quest VDI solutions to cut VDI costs and deliver a desktop that is faster than a PC. With Atlantis ILIO, IT organizations can deploy 4-7 times more desktops on the same storage footprint, making VDI more affordable by both cutting the amount of storage needed per desktop and enabling the use of less expensive storage. Atlantis Computing is privately held and funded by El Dorado Ventures, Partech International and Cisco Systems with headquarters in Mountain View, California, and offices in London, England and Bangalore, India.

Media contact:
Ventana Public Relations for Atlantis Computing
Sabrina Sanchez
(925) 785-3014
sabrina.sanchez@ventanapr.com
Follow Atlantis Computing on Twitter: @AtlantisILIO

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Atlantis Computing and Atlantis ILIO are trademarks of Atlantis Computing, Inc.  All other trademarks and registered trademarks are the property of their respective owners.
@AtlantisILIO for Microsoft HyperV broadens VDI storage optimization http://bit.ly/sH89nL

ATLANTIS COMPUTING BROADENS VDI STORAGE OPTIMIZATION OFFERING WITH ATLANTIS ILIO FOR MICROSOFT HYPER-V

Atlantis ILIO First Storage Optimization Solution Available for All Three Major Hypervisors

Mountain View, CA – Atlantis Computing™, the leader in Virtual Desktop Infrastructure (VDI) storage and performance optimization solutions, today announced Atlantis ILIO™ for Hyper-V™ that runs as a virtual appliance natively on the Microsoft Hyper-V hypervisor for deployment with Citrix XenDesktop. Atlantis ILIO is the first storage optimization solution that can be deployed on any server with any storage and on any of the three major hypervisors: VMware vSphere™, Citrix XenServer™ and Microsoft Hyper-V™.

The Atlantis ILIO software virtual appliance allows customers to reduce the cost of their VDI implementations by cutting the amount of storage normally required and enabling the use of lower cost storage options as part of any desktop virtualization project. In addition, Atlantis ILIO makes virtual desktops run faster than PCs to ensure user acceptance and enables security measures to be deployed without impacting the number of users per server.

Citrix, Atlantis Computing and GlassHouse are designing, testing and publishing a Desktop Virtualization reference architecture that is focused on the following objectives:
• Lowering the cost of a virtual desktop to less than a PC
• Making virtual desktops and mobile devices such as iPads run faster than PCs to ensure user acceptance of desktop virtualization
• Integrating critical components such as PVS, MCS, XenServer, Hyper-V and Personal vDisk with Atlantis ILIO

“The Atlantis ILIO VDI storage optimization technology integrates with all of the major VDI platforms and leading hypervisors, with persistent or non-persistent desktops, while supporting existing Citrix technologies such as PVS, MCS and XenApp. Processing IO locally in memory, on the hypervisor, delivers the fastest possible response time to the desktop. By eliminating up to 90 percent of all IO traffic before it reaches storage, Atlantis ILIO customers can realize the lowest cost per desktop using inexpensive local disk/SSD or shared storage. In servers with support for extended memory architectures, Atlantis ILIO can deliver Diskless VDI to eliminate the operational expenses of administering disk-based storage and the cost of maintaining SSDs.”
Simon Bramfitt, Founder, Entelechy Associates

“We look forward to working with Citrix and Atlantis Computing on this important VDI reference architecture. We’ve used Atlantis ILIO internally at GlassHouse since 2010 for our vLab and seen an 80 percent reduction in storage IO traffic and 90 percent less storage capacity consumed when using Atlantis ILIO with Citrix XenDesktop. By integrating the technologies of Citrix FlexCast™ and Atlantis ILIO, we believe that we can deliver a better user experience and a lower cost virtual desktop to our customers.”
Erwin Vollering, Service Director, GlassHouse Technologies

For more information on the GlassHouse vLab deployment of Atlantis ILIO, visit http://tinyurl.com/3gp4mds

“We are thrilled to offer customers the ability to deploy Atlantis ILIO on any server with any storage and on their hypervisor of choice. It is now possible for Citrix XenDesktop customers to deploy Atlantis ILIO on Citrix XenServer, Microsoft Hyper-V or VMware vSphere and deliver a virtual desktop at a cost below that of a PC while delivering an incredible user experience.”
Bernard Harguindeguy, President and CEO, Atlantis Computing

Atlantis ILIO Technology
Atlantis ILIO is a software virtual machine that optimizes how the Microsoft Windows XP and Windows 7 operating systems interact with storage. Atlantis ILIO technologies include highly efficient processing of Windows NTFS storage IO traffic – in the rack – and inline deduplication of Windows images before they reach storage. Atlantis ILIO is designed specifically for VDI workloads and as a result, reduces the amount of traffic going to storage by up to 90 percent and decreases the storage capacity required by up to 99 percent, further reducing the amount of storage needed for a successful VDI deployment. The impact is a dramatic reduction in the cost of the virtual desktop and a large boost in desktop performance.

Atlantis ILIO Citrix Ready Certification
Atlantis ILIO has been Citrix Ready verified since June 14, 2010
Visit the Atlantis ILIO Citrix Ready page at:
http://ping.fm/Ol6sK
Read the “Atlantis ILIO Verified as Citrix Ready” press release at http://bit.ly/iliocitrixreadypress

Atlantis ILIO for Hyper-V Availability
Atlantis ILIO for Hyper-V edition is generally available on December 14, 2011.

Tweet This: @AtlantisILIO for Microsoft HyperV broadens VDI storage optimization http://bit.ly/sH89nL

About Atlantis Computing
Atlantis Computing is transforming enterprise desktop computing by solving the challenges of virtual desktop deployments: storage costs, performance and the impact of security on server density. The Atlantis ILIO software complements Citrix, VMware, and Quest VDI solutions to cut VDI costs and deliver a desktop that is faster than a PC. With Atlantis ILIO, IT organizations can deploy 4-7 times more desktops on the same storage footprint, making VDI more affordable by both cutting the amount of storage needed per desktop and enabling the use of less expensive storage. Atlantis Computing is privately held and funded by El Dorado Ventures, Partech International and Cisco Systems with headquarters in Mountain View, California, and offices in London, England and Bangalore, India.

Media contact:
Ventana Public Relations for Atlantis Computing
Sabrina Sanchez
(925) 785-3014
sabrina.sanchez@ventanapr.com
Follow Atlantis Computing on Twitter: @AtlantisILIO

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Atlantis Computing and Atlantis ILIO are trademarks of Atlantis Computing, Inc.  All other trademarks and registered trademarks are the property of their respective owners.

Wednesday, December 14, 2011

Treehouse Interactive And Ventana New Media Partner To Power Up Content Marketing

New Content Marketing Partnership Automates and Expands Content Syndication While Providing Extensive Behavioral Data For Targeting - http://bit.ly/gvaUgk


TreeHouse Interactive™, the technology leader in on-demand marketing automation and partner relationship management (PRM) solutions, today announced its partnership with integrated content marketing firm Ventana New Media. The partnership combines unique content marketing syndication capabilities of the Ventana New Media Engine while tapping into TreeHouse’s Marketing View marketing automation system features that include lead nurturing, content marketing library, Conversion Intelligence™ and Reveal™ Web Analytics functionality. The combination gives marketers the ability to drive explosive demand generation through content they produce and more effectively target and nurture leads as they move through the buying cycle.

Ventana’s New Media Engine greatly expands the amount of outlets for company content while reducing the time and effort necessary to reach those outlets. New media syndication channels include:
· Microsites
· Social news communities
· Social bookmarking websites
· Viral communications websites
· Social journalism websites
· Online audio/video and image sharing communities
· Targeted blogs

The combined offering is part software and part service that puts generated content in the hands of vertical-specific buyers. Parties interested in content syndicated via the Ventana New Media Engine are directed to resources hosted by TreeHouse Interactive’s Marketing View™ marketing automation system. Individual and company level download behavior is tracked and can be used to score leads, automate nurturing, customize follow-up communication and ultimately generate more qualified leads from content marketing efforts. Marketing View also tracks which syndication outlets are converting and gives extensive reporting on aggregate download behavior. In addition, users can purchase contacts from interested companies through Data.com.

“This is another first attributed to TreeHouse—marrying these revolutionary capabilities in content syndication with cutting edge marketing automation,” said Erich Flynn, CEO, TreeHouse Interactive. “We can significantly ramp up the exposure of content, track how people are interacting with it and then target those people with nurturing programs that lead to revenue.”

Ventana New Media CEO, Joe Austin, also points out that this partnership can have a cumulative effect in demand generation beyond its immediate impact. “What we’ve seen in syndicating content through the Ventana New Media Engine is that it can have longer term marketing implications. While the content is virally distributed for exponentially greater visibility, it often leads to higher Search Engine Result Positions (SERPs). This translates into exposure that expands corporate presence and increases awareness among prospects, customers, partners and other key audiences.”

More information on the Ventana New Media Engine can be found at www.ventananewmedia.com. Information on specific Marketing View functionality that is integrated can be found at:
· http://ping.fm/cNjLu
· http://ping.fm/RVXLs
· http://ping.fm/H7Qox

Tweet This: @treehousei Partners With @VentanaNewMedia To Power Up ContentMarketing http://bit.ly/gvaUgk

Follow TreeHouse Interactive on Twitter at: http://ping.fm/lIHUD

About Ventana New Media
Ventana New Media is the leader in integrated content marketing distribution for accelerated brand authority, lead generation and viral community building. The company’s patent-pending New Media Engine (NME) is a powerful platform for SEO-powered content distribution across influential new media sites that simultaneously increases online brand presence and radically improves search engine rankings, lead generation and social community building. Ventana New Media gives enterprises a strategic message delivery solution that distributes content across a multitude of new media sites and harnesses the myriad of social networks, news communities, blogs, microsites and audio/video distributors. This allows organizations to rapidly expand corporate presence and increase awareness among prospects, customers and partners for long-term success and business value. For more information visit Ventana New Media at www.ventananewmedia.com.

About TreeHouse Interactive
TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. These include marketing automation and partner relationship management (PRM) solutions that accelerate company performance. The TreeHouse client base includes organizations ranging from start-ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428. For parties interested in content marketing, marketing automation, demand generation, lead generation

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@treehousei Partners With @VentanaNewMedia To Power Up ContentMarketing - http://bit.ly/gvaUgk

Hybrid Cloud Backup Projected to be Among Top Backup Industry Trends in 2012

Cloud Backup Leader Identifies Five Emerging Areas in Cloud Backup with Highest Growth Potential


TORONTO – December 14, 2011 – Asigra Inc., a leading Cloud Backup™, Recovery and Restore (BURR) software provider since 1986, today announced five emerging market and technology trends in cloud backup, based on end customer and service provider adoption rates and feedback worldwide. Among the top five trends identified for 2012, hybrid cloud computing, followed by mobile device protection, backup consolidation, diverse service model adoption and greater SMB adoption of cloud backup are expected to increase.

Tweet This: Hybrid Cloud Computing to be Among Top Cloud Backup Trends in 2012 According to @Asigra – http://bit.ly/psJwGa

According to the Storage Networking Industry Association (SNIA) Cloud Backup and Recovery Special Interest Group (SIG), cloud backup involves backing up data offsite to a data center (organization's central data center or service provider’s data center) over a WAN, using standard internet protocols. Hardware infrastructure is shared by the provider's 'customers' which provides increased efficiencies and reduced costs due to syndication and sharing. This makes cloud backup an inexpensive and flexible way of accessing storage on an as needed basis that is highly available and secure while offering elastic capacity.

With more than 400,000 customer site deployments of its cloud backup technology worldwide, Asigra is at the forefront of customer requirements and adoption trends. As customer IT requirements evolve, Asigra monitors those that are driving the shifts in technology and service adoption. In 2012, the company expects to see several emerging trends and technologies in cloud backup. These include:

· Adoption of hybrid cloud backup and recovery
· Cloud-based mobile device protection for tablets and smart phones
· Cloud backup for the consolidation of diverse IT environments and processes
· Diversity in how cloud-based data protection is delivered and consumed
· Greater SMB adoption of cloud backup

Hybrid Cloud Computing
Hybrid cloud computing is where an organization manages some IT operations internally and others externally. This is a growing area in cloud backup, where a company may subscribe to a public cloud backup service while also maintaining a local recovery server or storage environment. With a hybrid cloud backup configuration, the customer benefits from both local and offsite recovery while realizing the efficiencies, scalability and cost advantages of cloud computing.

“The primary reason organizations are adopting a hybrid approach to cloud backup is because they can have their cake and eat it too,” said Brad Lappe, Director of Sales, Dakota Backup. “They get the performance of local recovery with the assurance of offsite data protection. When combined with its low cost advantages it’s a major win for the customer.”

Mobile Device Protection
According to Crawford DelPrete, Chief Research Officer and EVP, IDC, “The use of tablets at businesses is predicted to grow dramatically over the next five years. Employee-owned mobile devices used to access business apps reached 41 percent in 2011, up 10 percent over 2010. It will continue to grow at this pace to reach 70 percent by 2015.”

Enterprise-wide cloud backup, recovery and restoration support for tablets and smartphones provides end-to-end protection of the digital footprint. In 2012, customers will seek expanded support that allows rollback to any point across any device to meet recovery point and recovery time objectives (RPO/RTO). Protecting these devices will become an imperative for many organizations under financial and healthcare industry regulations.

Enterprise Backup Consolidation
As organizations continue to deal with the deluge of information to manage and protect, they will continue the move toward technologies that perform these processes efficiently. This includes the consolidation of disparate data protection technologies under a single management interface and solution which allow organizations to capture less, ingest less, and store less data -- reducing the amount of backup assets to buy, manage and maintain. As part of cloud backup, features such as global data deduplication and Backup Lifecycle Management (BLM) help manage data growth in environments ranging from data centers to mobile devices. Additionally, cloud backup consolidates the complex and time consuming cocktail of backup solutions most enterprises deploy today.

Diversity in Cloud Backup Deployment
One of the key advantages of cloud backup is the multitude of delivery models available to both end customers and the service providers that serve them. The advantage is better conformance with specific industry and business requirements and adherence to accepted practices, rules and regulations. As the adoption of cloud backup continues its brisk pace in 2012, organizations will deploy private, public and hybrid configurations of the technology and service providers will become more focused on serving user verticals with more refined industry-specific solutions.

Greater SMB Adoption
“SMBs globally spent $11 billion on cloud computing in 2011, growing at a CAGR of 12 percent until 2015,” says Techaisle[1], an SMB-focused research firm. According to the firm’s research, a logical progression of services adoption is emerging among SMBs, with storage and security leading the way. “An estimated 138 million SMB employees are expected to use some form of cloud by the end of 2011. Among the mature market countries, the U.S. will have nearly 1 in 4 SMB employees using cloud technology.”

With the reduction in complexity, cost and IT resource requirements, understanding SMB adoption of cloud computing is simple. In the case of cloud backup, the technology eases one of the most burdensome, yet critically important, IT tasks. By automating processes while improving data recovery, the advantages are laid bare and growth among small and medium size businesses will continue to rise throughout 2012. Increasing SMB use of cloud backup is validated by the huge growth in cloud backup service providers who target SMBs as seen in 2011 by Asigra, one of many industry participants.

“There are many reasons to modernize data protection with cloud backup,” said Eran Farajun, EVP, Asigra, Inc. “Throughout 2011 we received regular feedback from our partner network, one of the largest cloud backup service provider ecosystems in the world. The input we received gives us confidence in our projections and shows that this is a robust and evolving market.”

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About Asigra
Asigra is the leading Canadian cloud computing vendor focused on backup, recovery and restoration with more than 400,000 customer sites deployed globally. Asigra Cloud Backup™ transforms the way businesses manage and protect their data by delivering seamless end-to-end data protection that efficiently scales and easily adapts to any IT environment. Asigra Cloud Backup is built for new and existing MSPs/VARs who focus on data protection, IT constrained organizations, and industries with compliance mandates that are looking to improve their backup with a secure, reliable and predictable data protection cloud backup model. With more than 25 years of experience as backup/recovery pioneers, Asigra manages one of the largest business-class backup service provider ecosystems in the world who power their cloud backup services using Asigra technology. Asigra is recognized among top-tier industry analysts, including the Enterprise Strategy Group, Gartner, IDC, Forrester Research and the 451 Group. Recently, the company was recognized as a leader in cloud backup for 2011 by the MSPmentor 250, a leading online destination for managed service providers. Asigra is headquartered in Toronto, Canada, with offices globally. For more information, visit www.asigra.com.

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Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

Agency Contact:
Joe Austin
Ventana PR
(818) 332-6166
joe.austin@ventanapr.com

[1] Techaisle, SMB Cloud Computing Spending Research, August, 2011, http://ping.fm/ThTRI
Hybrid Cloud Computing to be Among Top Cloud Backup Trends in 2012 According to @Asigra – http://bit.ly/psJwGa

Tuesday, December 13, 2011

@anitaborg_org FaceBook COO Sheryl Sandberg speaks about the need for more women in higher level senior positions - http://bit.ly/vmxW2O

Monday, December 12, 2011

FaceBook COO Sheryl Sandberg speaks about the need for more women in higher level senior positions - http://bit.ly/vmxW2O

FaceBook COO Sheryl Sandberg Speaks about the Need for more Women in Higher Level Senior Positions - video

One of Fortune's 50 Most Powerful Women in Business Offers Advice to Women on How to Advance their Careers - http://bit.ly/vmxW2O

Video - Sheryl Sandberg, chief operating officer of FaceBook, recently discussed the need for more women in technology, and at higher levels in general, at the Grace Hopper Celebration of Women in Computing 2011, the world’s largest gathering of women in computing.

Sandberg offered five suggestions for women interested in advancing their careers, saying they should:
1. believe in themselves, see their successes clearly and not underestimate their achievements - no one ever achieved what they did not set out to do
2. dream big, be ambitious - success is positively correlated with men, while the opposite is true with women; but with more women in power, this will change
3. choose a supportive partner - this is the single most important decision a woman can make for her career, because women typically assume the additional responsibilities of raising a family
4. avoid making career decisions too early - trying to plan life too carefully can close doors rather than keep them open
5. start talking - it's important to acknowledge the challenges women face and communicate them openly, or change will never happen

To see the full video, visit http://bit.ly/vmxW2O..

The Grace Hopper Celebration is produced by the Anita Borg Institute, which provides resources and programs to help industry, academia, and government recruit, retain, and develop women leaders in high-tech fields, resulting in higher levels of technological innovation. Its programs serve high-tech women by creating a community and providing tools to help them develop their careers. The institute is a not-for-profit 501(c) 3 charitable organization. Partners include: Google, HP, Microsoft, CA Technologies, Cisco, Facebook, First Republic Bank, IBM, Intel, Intuit, Lockheed Martin, Marvell, National Science Foundation, National Security Agency, NetApp, SAP, Symantec, Thomson Reuters, Wilson Sonsini Goodrich & Rosati, Amazon, Broadcom, Motorola Foundation, Raytheon, Salesforce, and Yahoo! For more information, visit www.anitaborg.org.

Tweet this: FaceBook COO Sheryl Sandberg speaks about the need for more women in higher level senior positions - http://bit.ly/vmxW2O

Follow on Twitter at http://ping.fm/2xLQH

For parties interested in anita borg institute, FaceBook, Sheryl Sandberg, technical women, women in technology, recruiting women, retaining women, advancing women, women's issues, women's professional development

Sunday, December 11, 2011

Content Marketing: Why It Should Be A Marketing Priority - http://bit.ly/vWH5jC

Author:
Erich Flynn, CEO
TreeHouse Interactive

Many of today’s marketers are focused on outbound campaigns or events, and grossly underestimate the power of content marketing. This needs to be a new priority for marketers.

The idea of content marketing is to reach prospects earlier in the buying cycle by providing them relevant content that helps them learn more about your product category. Early in the buying cycle, prospects tend to be in information gathering mode, doing research. Yet the majority of documents available on company web sites, such datasheets and competitive guides, are geared toward much later stages in the buying cycle. Nearly 8 out of 10 buyers are searching the web long before they get to you. The earlier you get to them in the buying process, the more likely you will be to participate in the end (i.e. make a sale).

The best content marketing programs leverage this knowledge to their advantage, employing such strategies as:

· generating relevant content
· syndicating content
· tracking content useage
· tracking and measure related behavior
· behaving responsibly

If you execute an effective content marketing strategy, you will get to buyers earlier in the buying cycle. You will increase your leads and web traffic, and ultimately increase your revenue as a result if you use both information and automation responsibly. To learn more about strategies for content marketing, see the full article at http://bit.ly/vWH5jC.

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For parties interested in Treehouse Interactive, marketing automation, demand generation, content marketing, lead generation, marketo, eloqua

Thursday, December 8, 2011

@Asigra’s EVP presents on cloud based virtual disasterrecovery at Datacenter Dynamics 2011 Toronto http://bit.ly/sG9wOY
@ArtisanInf Celebrates 250th MSP Partner Success Driven by Wholesale Infrastructure for Cloud Service Providers http://bit.ly/s3IkYg

Tuesday, December 6, 2011

@ArtisanInf supercharges cloud service provider agility with Certified Solution Ecosystem for ISVs http://bit.ly/thqbVA