Ventana Public Relations, a leading communications and social media marketing firm specializing in emerging high technology, today announced it has received the 2011 PR News Digital Award for New Digital Service/Product. The coveted awards set the industry benchmark for excellence across all areas of digital PR. Corporations, non-profit organizations, and public relations agencies attended the annual “Best in Digital PR” luncheon at the Grand Hyatt in New York City on October 4, 2011 to be recognized for their outstanding digital initiatives. Ventana also took honorable mention in the PR Firm of the Year: Digital category at this year’s event.
Ventana has been recognized for the use of its patent-pending New Media Engine™ (NME), an SEO-powered content marketing platform, to address the web visibility challenges faced by data integration and management provider Queplix™. Through a combination of automated technologies and processes the Ventana NME enabled strategic delivery of SEO-optimized press releases, articles, blogs, video and other corporate communications material across a network of new and social media sites. By driving expansive coverage of outbound communications content, Queplix greatly increased its online visibility and search rankings. The Ventana New Media Engine played an important role in unseating the company’s competitors in strategic areas of Web marketing, providing substantial return on its marketing investment in a short period of time.
PR News' Digital PR Awards is the industry's top honor in the PR/communications digital space, recognizing initiatives that capture the inspiring combination of public relations at its finest and the expanding power and reach of digital platforms. The Digital PR Award winners and honorable mentions were recognized for taking chances, making tremendous strides and understanding the power of digital communications in public relations.
“The PR News Digital Awards highlight the great results achieved by PR agencies who have successfully leveraged new and social media platforms to increase their clients' brand visibility, web-based lead generation, and category leadership,” said Sabrina Sanchez, CEO, Ventana Public Relations. “We're delighted to be recognized by PR News and the industry for how we help companies effectively harness the myriad of new digital channels available today for greater business advantage.”
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About Ventana Public Relations
Ventana Public Relations is a leading communications and social media marketing firm that specializes in emerging high technology and establishing organizations as leaders in their industries. With a keen understanding of our clients' business challenges, we seamlessly integrate with marketing operations to achieve results that map to their goals. Our proven methodologies, deep domain expertise, and SEO-powered content marketing initiatives provide a strategic platform for success. For more information, please visit: www.ventanapr.com
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Media Contact:
Kayleigh Rosenthal
Ventana Public Relations
(540) 422-3115
kayleigh.rosenthal@ventanapr.com
@KT_Rosenthal
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