Author: Chris Frank, Marketing Director TreeHouse Interactive
Many marketers never seem to connect with their prospects and customers. It’s important to understand how you’re going to communicate to prospective buyers, before deciding what you’re going to tell them. If you want to create content that will resonate and help you engage, then be very aware of how your communication influences buyers. Understanding the top three "secrets" to communicating with buyers, will increase your chances of getting to the next step and moving toward a sale.
Communication Secret #1: It’s Not About You, Stupid
Over and over again, companies talk about themselves like their buyers already care about them. They don’t. If you have content that is primarily focused on you and your company, you’re not connecting with buyers. Focus on buyer issues and what you have to offer in those terms.
Communication Secret #2: Translate Your Speeds and Feeds
No one cares that your widget has a patented whatchamacallit. Find out how buyers talk about what you provide, speak the same language and organize information in a way that makes sense in the context of solving their problems.
Communication Secret #3: Talk to Them, Not Around Them
If you talk around buyers instead of directly to them, you'll lose their interest. Reference the industry and the issues faced by buyers. It can be a powerful tactic that transitions into 2nd person language, and addresses buyers more intimately.
For the full article, go to http://bit.ly/v4VPOL.
For more information about marketing and marketing automation, visit
http://bit.ly/tCFxeI or http://bit.ly/nBxhxF.
For parties interested in Treehouse Interactive, marketing automation, demand generation, lead generation, marketo
No comments:
Post a Comment