TreeHouse InteractiveTM Changes the Face of Automated Nurturing with New Action Studio for Marketing Professionals
http://bit.ly/cShHCj
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Wednesday, February 20, 2013
TreeHouse InteractiveTM Changes the Face of Automated Nurturing with New Action Studio for Marketing Professionals
Marketing View Action StudioTM Advances Marketing Automation with Powerful New Drag-and-Drop Tools to Accelerate Achievement of Lead and Sales Revenue Goals VNM022013 - Salt Lake City, UT - TreeHouse Interactive (www.treehousei.com), a leading innovator in marketing automation since 1998, today announced a suite of powerful new nurturing campaign design tools called Action Studio-part of its enhanced Marketing ViewTM marketing automation platform. The new Action Studio enables significantly faster and more efficient creation of nurturing campaigns. Its drag-and-drop interface also provides unique access to behavioral and contact data when creating automated and personalized nurturing paths-ultimately helping to create more sales-ready leads that produce revenue. Read more at http://bit.ly/cShHCj
http://bit.ly/cShHCjThursday, February 7, 2013
@treehousei Finishes 2012 with Record Revenue and Customer Growth, and Prepares to Capitalize on Rapidly Growing CRM Market Segments
TreeHouse Interactive Finishes 2012 with Record Revenue and Customer Growth
http://bit.ly/cShHCjTreeHouse Interactive Finishes 2012 with Record Revenue and Customer Growth
TreeHouse Interactive Reseller ViewTM and Marketing ViewTM Achieve Significant Milestones and Are Positioned to Capitalize on Rapidly Growing Marketing Automation and Partner Relationship Management CRM Market Segments VNM020713 - SALT LAKE CITY, Utah – February 7, 2013 – TreeHouse InteractiveTM (www.treehousei.com), the technology leader in on demand partner relationship management (PRM) and marketing automation solutions, today announced it closed 2012 with a 34 percent increase in annual revenue and a 30 percent expanded customer base. Adoption of the company's comprehensive software as a service (SaaS)-based partner relationship management and marketing automation solutions continues to accelerate and help garner new big name clients. Read more at http://bit.ly/cShHCj
http://bit.ly/cShHCjWednesday, February 6, 2013
@treehousei announces new educational webinars for marketing and channel professionals http://bit.ly/cShHCj
TreeHouse Webinar Series to Provide Vital Information on How to Kick Off and Create an Award-Winning Channel Program in 2013, and Keys to Nurturing Prospects with Cutting-Edge Technology
http://bit.ly/cShHCjTreeHouse Webinar Series to Provide Vital Information on How to Kick Off and Create an Award-Winning Channel Program in 2013, and Keys to Nurturing Prospects with Cutting-Edge Technology
Successful, Long-Running TreeHouse Interactive Webinar Series Adds New Installments for Marketing and Channel Professionals VNM020613 - Salt Lake City, UT – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced new upcoming webinar events for increasing sales, marketing and channel effectiveness. TreeHouse Interactive's educational webinar series is focused on helping companies increase their understanding of how to improve business processes that accelerate revenue growth. Read more at http://bit.ly/cShHCj
http://bit.ly/cShHCjFriday, January 18, 2013
@treehousei presents 10 must-do tips to maximize #marketingautomation investments http://bit.ly/cShHCj
TreeHouse Interactive Offers Ten Tips for the New Year to Maximize Marketing Campaigns and Increase Bottom Line Success
http://bit.ly/cShHCjTreeHouse Interactive Offers Ten Tips for the New Year to Maximize Marketing Campaigns and Increase Bottom Line Success
Expert Advice Reveals How to Get the Most From Marketing Automation in 2013 VNM011813 - Salt Lake City, UT – January 18, 2013 – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on–demand marketing automation and partner relationship management (PRM) solutions, today announced its top 10 “must-dos” for companies looking to get the most out of marketing automation in 2013. Read more at http://bit.ly/cShHCj
http://bit.ly/cShHCjTuesday, December 4, 2012
TreeHouse Interactive Helps TECHT Paintball Launch Cutting Edge Marketing Automation and Drive Better Campaign Efficiency
@treehousei helps TECHT Paintball improve #marketingautomation and campaign efficiency http://bit.ly/cShHCj
http://bit.ly/cShHCjTreeHouse Interactive Helps TECHT Paintball Launch Cutting Edge Marketing Automation and Drive Better Campaign Efficiency
Global Online Provider of Paintball Parts and Accessories Targets Customers with Cross Hair Accuracy Using TreeHouse Interactive’s Marketing View Marketing Automation Platform VNM120412 - Salt Lake City, UT - December 4, 2012 - TreeHouse Interactive™ (www.treehousei.com), the technology leader in on–demand marketing automation and partner relationship management (PRM) solutions, today announced that TECHT Paintball Products, a global online provider of paintball parts and accessories, now relies on TreeHouse Marketing View to automate its marketing campaign creation and execution process. As a result, TECHT has been able to increase its campaign execution by up to 10 times previous levels, all while dramatically improving its customer targeting, nurturing and engagement results. This has produced rapid return on investment in less than six months. Read more at http://bit.ly/cShHCj
http://bit.ly/cShHCjThursday, September 27, 2012
TreeHouse Webinar Series to Reveal New PRM Technologies, How to Grow Your Marketing Database and Insights into Today's Digital Buyers
Popular TreeHouse Interactive Webinar Series Continues, Adding to Over 30 Installments That Help Channel, Marketing and Sales Professionals VNM92612 – Salt Lake City, UT – September 26, 2012 – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced the continuation of its popular webinar series for increasing sales, marketing and channel effectiveness. The current installments build on a library of more than 30 webinars, and focus on new PRM technologies, how modern marketing teams are expanding their databases in innovative ways and how to effectively market to today’s digitally empowered buyers. Read more at http://bit.ly/cShHCj
http://bit.ly/cShHCjSunday, December 11, 2011
Content Marketing: Why It Should Be A Marketing Priority - http://bit.ly/vWH5jC
Author:
Erich Flynn, CEO
TreeHouse Interactive
Many of today’s marketers are focused on outbound campaigns or events, and grossly underestimate the power of content marketing. This needs to be a new priority for marketers.
The idea of content marketing is to reach prospects earlier in the buying cycle by providing them relevant content that helps them learn more about your product category. Early in the buying cycle, prospects tend to be in information gathering mode, doing research. Yet the majority of documents available on company web sites, such datasheets and competitive guides, are geared toward much later stages in the buying cycle. Nearly 8 out of 10 buyers are searching the web long before they get to you. The earlier you get to them in the buying process, the more likely you will be to participate in the end (i.e. make a sale).
The best content marketing programs leverage this knowledge to their advantage, employing such strategies as:
· generating relevant content
· syndicating content
· tracking content useage
· tracking and measure related behavior
· behaving responsibly
If you execute an effective content marketing strategy, you will get to buyers earlier in the buying cycle. You will increase your leads and web traffic, and ultimately increase your revenue as a result if you use both information and automation responsibly. To learn more about strategies for content marketing, see the full article at http://bit.ly/vWH5jC.
Tweet This: @TreeHouse Interactive: Why Content Marketing Should Be a Marketing Priority - http://bit.ly/vWH5jC
For parties interested in Treehouse Interactive, marketing automation, demand generation, content marketing, lead generation, marketo, eloqua
Erich Flynn, CEO
TreeHouse Interactive
Many of today’s marketers are focused on outbound campaigns or events, and grossly underestimate the power of content marketing. This needs to be a new priority for marketers.
The idea of content marketing is to reach prospects earlier in the buying cycle by providing them relevant content that helps them learn more about your product category. Early in the buying cycle, prospects tend to be in information gathering mode, doing research. Yet the majority of documents available on company web sites, such datasheets and competitive guides, are geared toward much later stages in the buying cycle. Nearly 8 out of 10 buyers are searching the web long before they get to you. The earlier you get to them in the buying process, the more likely you will be to participate in the end (i.e. make a sale).
The best content marketing programs leverage this knowledge to their advantage, employing such strategies as:
· generating relevant content
· syndicating content
· tracking content useage
· tracking and measure related behavior
· behaving responsibly
If you execute an effective content marketing strategy, you will get to buyers earlier in the buying cycle. You will increase your leads and web traffic, and ultimately increase your revenue as a result if you use both information and automation responsibly. To learn more about strategies for content marketing, see the full article at http://bit.ly/vWH5jC.
Tweet This: @TreeHouse Interactive: Why Content Marketing Should Be a Marketing Priority - http://bit.ly/vWH5jC
For parties interested in Treehouse Interactive, marketing automation, demand generation, content marketing, lead generation, marketo, eloqua
Tuesday, October 25, 2011
@TreeHouse Interactive: Marketing and a 5-Part Methodology for Creating Positioning that Works - http://bit.ly/votctd
Monday, October 24, 2011
@TreeHouse Interactive: Marketing and the Top 3 Secrets for Engaging Prospects - http://bit.ly/v4VPOL
Thursday, September 8, 2011
Really, Who Are They?
4 Tips for Persona Building in Modern Marketing - http://bit.ly/rtQgco
Author: Erich Flynn, TreeHouse Interactive CEO
One of the basic things any marketer should do when they come into an organization is understand who your customers are and who your prospects should be. If you don’t, you spin your wheels working off of assumptions. The sad truth is that while many marketers understand the concept of creating personas, few have done the work beyond creating a mental picture of their buyers. That’s dangerous. Making assumptions about terminology your buyers use, their technology savviness, demographics or—more importantly—their buying motivations can disconnect you from them.
You can’t market effectively to buyers if you don’t take the necessary steps to define who they are from multiple perspectives, know what their company role is and the issues they face, and how they measure success. Equally important is making that persona information part of your shared corporate knowledge.
Visit http://bit.ly/rtQgco to read about the four tips for creating personas.
Tweet This: @TreehouseInteractive's 4 Tips for Creating Personas in Modern Marketing - http://bit.ly/rtQgco
Follow TreeHouse on Twitter at: http://ping.fm/BHxQ4
Resource library: For more information about marketing automation, demand generation, and lead generation visit the TreeHouse Resource
Library - http://bit.ly/nBxhxF.
For those interested in TreeHouse Interactive, marketing automation, demand generation, lead generation
Author: Erich Flynn, TreeHouse Interactive CEO
One of the basic things any marketer should do when they come into an organization is understand who your customers are and who your prospects should be. If you don’t, you spin your wheels working off of assumptions. The sad truth is that while many marketers understand the concept of creating personas, few have done the work beyond creating a mental picture of their buyers. That’s dangerous. Making assumptions about terminology your buyers use, their technology savviness, demographics or—more importantly—their buying motivations can disconnect you from them.
You can’t market effectively to buyers if you don’t take the necessary steps to define who they are from multiple perspectives, know what their company role is and the issues they face, and how they measure success. Equally important is making that persona information part of your shared corporate knowledge.
Visit http://bit.ly/rtQgco to read about the four tips for creating personas.
Tweet This: @TreehouseInteractive's 4 Tips for Creating Personas in Modern Marketing - http://bit.ly/rtQgco
Follow TreeHouse on Twitter at: http://ping.fm/BHxQ4
Resource library: For more information about marketing automation, demand generation, and lead generation visit the TreeHouse Resource
Library - http://bit.ly/nBxhxF.
For those interested in TreeHouse Interactive, marketing automation, demand generation, lead generation
Tuesday, July 26, 2011
@Gridstore Names Channel Marketing Authority, Lanie Kruger, as Vice President of Marketing & Channel Development http://bit.ly/r3L4Pk
Gridstore Names Channel Marketing Authority, Lanie Kruger, as Vice President of Marketing and Channel Development
Award-Winning Executive Appointed to Lead Gridstore’s Channel and Business Development Expansion
Mountain View, CA. – July 26, 2011 – Gridstore™, the leader in scale-out NAS solutions for the SMB market, today announced the appointment of channel marketing industry veteran Lanie Kruger to the position of vice president of marketing and channel development. Kruger is responsible for extending Gridstore’s channel and OEM footprint while overseeing the core marketing and communications programs that fuel channel growth.
“Lanie is a marketing visionary and channel development expert with a stellar track record of building new markets and business development opportunities,” said Kelly Murphy, CEO, Gridstore. “With her proven ability to grow storage channel relationships and business alliances, we will continue to elevate Gridstore’s market presence and grow our channel network through value added resellers and OEM technology partners.”
Named as One of the Top Women of the Channel by Everything Channel’s CRN Magazine in 2010, and a CRN Channel Chiefs award recipient, Kruger has more than 15 years of experience working with channel partners, assisting them with delivering leading edge, competitively priced IT solutions to their customers, while increasing revenue and profitability for their own companies. Prior to joining Gridstore, Kruger was most recently vice president, channel and business development at RELDATA Inc. She has also served as director, business development at Plasmon and served as OEM business development manager at LSI Logic.
“Gridstore has one of the most advanced storage systems available for small and mid-sized businesses,” said Kruger. “Our solution eliminates the cost, complexity and performance bottlenecks of traditional controller technology. It’s a very compelling solution for the channel. I am pleased to be on board to continue to drive our presence throughout the channel to continue to strike new relationships with key partners and to market this innovative technology to the SMB market.”
With Gridstore’s Scale-out NAS solution the channel now has a turnkey NAS storage system for the SMB market that eliminates storage sprawl and multiple single points of failure while reducing the cost of standalone NAS solutions by as much as 50 percent. The Gridstore storage platform is designed to reduce the risk, cost and complexity of traditional silo-based storage and gives SMBs a “Pay as you Grow” pricing model that allows organizations to add storage as needed without having to over provision and manage storage resources.
Tweet this: @Gridstore Names Channel Marketing Authority, Lanie Kruger, as Vice President of Marketing & Channel Development http://bit.ly/r3L4Pk
Follow Gridstore on Twitter at http://ping.fm/xVfNo
About Gridstore
Gridstore is the innovation leader in scale-out Network Attached Storage (NAS) products. The Gridstore NASg solution provides unlimited storage capacity and reliability at a fraction of the cost of traditional storage solutions. NASg is designed for small-to-mid-sized businesses and Managed Service Providers who struggle with the risk, cost and complexity of storage sprawl and who need enterprise class storage without the cost and complexity. Founded in 2007, Gridstore is headquartered in Mountain View, Calif. and has development facilities in Dublin, Ireland. For more information, please visit: http://ping.fm/9H1f9
###
Media Contact:
Sabrina Sanchez
Ventana Public Relations
(540) 253-5060
sabrina.sanchez@ventanapr.com
Mountain View, CA. – July 26, 2011 – Gridstore™, the leader in scale-out NAS solutions for the SMB market, today announced the appointment of channel marketing industry veteran Lanie Kruger to the position of vice president of marketing and channel development. Kruger is responsible for extending Gridstore’s channel and OEM footprint while overseeing the core marketing and communications programs that fuel channel growth.
“Lanie is a marketing visionary and channel development expert with a stellar track record of building new markets and business development opportunities,” said Kelly Murphy, CEO, Gridstore. “With her proven ability to grow storage channel relationships and business alliances, we will continue to elevate Gridstore’s market presence and grow our channel network through value added resellers and OEM technology partners.”
Named as One of the Top Women of the Channel by Everything Channel’s CRN Magazine in 2010, and a CRN Channel Chiefs award recipient, Kruger has more than 15 years of experience working with channel partners, assisting them with delivering leading edge, competitively priced IT solutions to their customers, while increasing revenue and profitability for their own companies. Prior to joining Gridstore, Kruger was most recently vice president, channel and business development at RELDATA Inc. She has also served as director, business development at Plasmon and served as OEM business development manager at LSI Logic.
“Gridstore has one of the most advanced storage systems available for small and mid-sized businesses,” said Kruger. “Our solution eliminates the cost, complexity and performance bottlenecks of traditional controller technology. It’s a very compelling solution for the channel. I am pleased to be on board to continue to drive our presence throughout the channel to continue to strike new relationships with key partners and to market this innovative technology to the SMB market.”
With Gridstore’s Scale-out NAS solution the channel now has a turnkey NAS storage system for the SMB market that eliminates storage sprawl and multiple single points of failure while reducing the cost of standalone NAS solutions by as much as 50 percent. The Gridstore storage platform is designed to reduce the risk, cost and complexity of traditional silo-based storage and gives SMBs a “Pay as you Grow” pricing model that allows organizations to add storage as needed without having to over provision and manage storage resources.
Tweet this: @Gridstore Names Channel Marketing Authority, Lanie Kruger, as Vice President of Marketing & Channel Development http://bit.ly/r3L4Pk
Follow Gridstore on Twitter at http://ping.fm/xVfNo
About Gridstore
Gridstore is the innovation leader in scale-out Network Attached Storage (NAS) products. The Gridstore NASg solution provides unlimited storage capacity and reliability at a fraction of the cost of traditional storage solutions. NASg is designed for small-to-mid-sized businesses and Managed Service Providers who struggle with the risk, cost and complexity of storage sprawl and who need enterprise class storage without the cost and complexity. Founded in 2007, Gridstore is headquartered in Mountain View, Calif. and has development facilities in Dublin, Ireland. For more information, please visit: http://ping.fm/9H1f9
###
Media Contact:
Sabrina Sanchez
Ventana Public Relations
(540) 253-5060
sabrina.sanchez@ventanapr.com
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