Queplix Offers Best Practices for Data Integration by Author: Michael Zuckerman, CMO, Queplix

The explosion in information technologytools and capability has accelerated. Our information technology environment is moving at absolute light-speed. Yet, the back of data integration is broken. 90% of customers are using 20-year old ETL technology designed to move batch files into the data warehouse at 1:00 am. It is a manual process. Worst of all, is that some vendors have even put this 20-year old technology in their newly minted 1-year old cloud. Who wants 20-year old technology in a 1-year old cloud?

To add insult to injury, data quality is … “another product.” I humbly submit that without resolving data quality issues and providing for their ongoing maintenance, you cannot integrate even two applications, load your data warehouse, consider a future Virtual MDM deployment.

The cause of this is simple. Look at the revenue mix for the two major vendors that control the market for large enterprise. Their business is about professional services – not software tools. They are in business to sell you, their customer, as much professional services at the highest rates you can imagine. Legacy ETL technology is a bonanza to a company that sells your company services by the hour.

Even worse, they don’t offer you the right mix of services and technology. The integration was done to specification but it doesn’t seem to work. I guess we’ll just have to sell you additional consulting to do the data quality clean-up.

The five best practices in data integration break this model. Queplix turns the model upside down. By using advanced data virtualization, and pushing back at the legacy monopoly attached to your wallet, you can reduce your costs and speed your time to implementation.

To learn more, visit http://bit.ly/oroH0f and download the "Five Best Practices for Data Integration" white paper. Go here http://bit.ly/oD7xA2 to see the video.

For parties interested in Queplix, data integration, data management, data virtualization, data integration software, master data management, businessintelligence, ETL, informatica, IBM cast iron

Vision for the Future: The Evolution of the Data Integration Market - http://bit.ly/qY0RFx

One of the major challenges organizations face today is how to bridge applications together in a way that enables true data mobility - integrating critical information across different business functions such as HR, sales, accounting, and customer support, so that all they key components of the organization can be preserved and shared among different application systems to drive greater business value.

A newly released video from Queplix™ called Vision for the Future: the Evolution of the Data Integration Market, provides an overview of first, second, and third generation data integration technologies, as well as the emergence of fourth generation, or Next Generation (NGEN), and the capabilities organizations should expect to see in 2012 and 2013. 

The overview points out that, contrary to what most might believe, legacy or first generation ETL (extract, transform, load) technology is still predominantly used for data integration today. Further, many of the early integration cloud vendors are simply hosting 20-year old ETL technology in their one-year old clouds.

In sharp contrast, advanced data virtualization technology is powering third and fourth generation data integration products that represent the next wave. The Next Generation will be driven by a powerful convergence of data integration, management, virtualization, abstraction, persistent servers for  automated data quality and governance, cloud and on-premise systems, virtual master data management and more. With NGEN, organizations will achieve true data mobility.

To learn more, see http://bit.ly/oVVzv1.

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Automating Data Quality: A Template for Data Integration - http://bit.ly/qY0RFx

Keeping data consistent across business functions such as marketing and customer support is essential for the vitality of today's organizations. But when companies need to integrate data between applications, the consistency of data, or data quality, becomes an issue. Basic problems such as null fields, duplicate records, syntax problems, range problems and more, impact data quality and with multiple application sources and master data management, it becomes a complex and expensive problem to solve.

In this video <http://bit.ly/qY0RFx>, Michael Zuckerman, chief marketing officer for Queplix™ Corp <http://www.queplix.com/>., outlines a template for data integration that involves automating data quality processes. This step by step template discusses the essentials of data quality - measurement and review, reporting and remediation, data governance, and data normalization and alignment, whether integrating two data sources or many. A highly automated approach <http://www.queplix.com/products/architecture.html> delivers a faster, easier method to maintaining data quality, reducing risk, and improved results.

To learn more, see http://bit.ly/qY0RFx.

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Technology Evaluation Finds Quecloud™ Data Integration And Data Management Cloud To Be Innovative And Well-Suited To Solve Complex Data Integration Challenges

Report Praises Queplix for Innovative Approach to Connecting, Moving, and Harmonizing Data Across Enterprises with High Degree of Automation and Simplicity

In contrast, "Batch oriented bulk data movement ... best served by the traditional ETL model" offered by companies such as Informatica.

SUNNYVALE, Calif., June 28, 2011 – Queplix™ Corp., a leader in data integration and data management, today announced the availability of a report on data integration solutions by IdealNet, a provider of professional business expertise and technical services to some of the world's largest pharmaceutical, medical device, health insurance and financial services companies. The report, An Analysis of Data Integration Technologies, summarizes the findings of an evaluation comparing ETL and open source solutions, and offers recommendations as to which technologies would be most appropriate based on an organization's data integration requirements.

IdealNet has managed numerous data integration software selection projects, including Master Data Management (MDM), on behalf of multiple customers. In order to ensure "current and comprehensive" results for its clients, IdealNet, Inc. expanded the number of possible solutions to be examined during these selection projects, and was "pleasantly surprised at the variety of new and different approaches which have emerged that improve on the ubiquitous ETL model. 

The report evaluates product offerings across 59 areas within 11 specific categories, which represent the most common and most difficult segments of data integration challenges faced by companies today:

·       Business Application

·       Platform Deployment

·       Connectivity to Data Sources

·       Synchronization

·       Transformation

·       Data Movement

·       Test, Development and Operations Environments

·       Data Modeling

·       Data Quality and Data Governance

·       Architecture

·       Standards

Findings and Recommendations: Queplix the Greatest Surprise of All

The report suggests that data integration and movement between two discrete sources can be well served, perhaps with differing costs and implementation models, by all technologies reviewed. Batch oriented bulk data movement is an area which continues to be best served by the traditional ETL model.

However, the report asserts that once an organization needs to integrate disparate data types (relational, object, on-premise, cloud, nosql) or more than two sources, there are compelling incentives for the use of technology other than ETL, and that "this is where the divergence occurs and where the most telling and interesting results reside."

The following summarizes IdealNet's evaluation between established ETL vendor Informatica®, open source platforms offered by Talend™, Pentaho™, and Apatar™, and "new and different solution vendor" Queplix™.

·       Large, Established ETL Vendor: According to IdealNet, Informatica® was selected to represent the ETL segment, as it has long been a standard bearer for ETL and, more recently, has expanded its footprint further into the niche MDM area via its acquisition of Siperian®. "As the gorilla of the bunch, this offering suffers from similar issues as compared to any vendor its age, scope, and size. The firm must continue to support a large user base on varying levels of its technology, while attempting to continue to move its products forward simultaneously. While this situation encapsulates recurring revenue streams via long term customer relationships, it can also easily serve to mute the possibility of significant innovation. Based on our examination, we can see that the Informatica® suite of products continues to lead in core ETL specialty areas, but does, in fact lag behind the others within this study in terms of certain key areas of differentiation."

·       New and Different Solution Vendor: The report states that, "Queplix undoubtedly provided the greatest surprise of all" and that "the firm has demonstrated a truly refreshing and innovative approach to connecting, moving, and harmonizing data across enterprises. The high degree of automation and the attendant ease-of-use can potentially offer users significant labor and implementation savings over the use of alternate technologies, perhaps on the order of 50 percent or more. If the integration were to involve 3, 4, 5 or more sources, the savings would potentially be much higher. We were impressed with the fact that the technology base of Queplix has so effectively been structured so as to allow the company to rapidly and effectively expand the scope of what can be done with the product. Even some of the most complex and onerous data tasks are handily placed directly under the control of end users via the product’s 'virtual' architecture coupled with a clean and predictable user interface."

"As a partner of industry-leading life sciences and financial services organizations, IdealNet, Inc. is entrusted with having the best knowledge of available technologies to meet its clients' data integration and data management requirements," said Mark Cashman, CEO, Queplix. " IdealNet is certainly well-positioned to make informed, intelligent purchasing recommendations to its clients to ensure their satisfaction and success. We couldn't be more pleased that it found Queplix to be a solution of choice for companies with more complex data integration challenges looking to spend their project dollars more wisely, and avoid long service engagements, manual processes, and the constant wholesale movement of entire data sets."

About the Author

Christopher C. Biddle, CEO of IdealNet, Inc., has delivered expert business and technical services to the life sciences and finance industries for 20 years, and established two corporations to provide key solutions to clients in the areas of revenue management, finance, and sales force automation. He has provided consulting services to C-level executives at companies such as Deutsche Bank, Bankers Trust New York Corporation, Société Générale, Pfizer, Merck, Johnson & Johnson, Novartis, Sanofi, AstraZeneca, TEVA, Wyeth, and GlaxoSmithKline. In addition, he has held partner and vice president positions with Computer Sciences Corporation (NYSE: CSC), Global Healthcare Exchange (GHX), and iMany, Inc. Biddle has authored numerous papers, articles, and book chapters on business and been invited to speak at select industry conferences including those sponsored by CBI and IIR.

To download the full report, visit:

http://www.idealnetinc.com/IdealNet_Analysis_of_Data_Integration_Technologies.pdf

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Resource library: For more information about data virtualization and application integration, visit the Queplix Resource Library.

Instant Video Link:  Data Virtualization Basics

Instant Video Link:  Vision For The Future of Data Integration

Instant Video Link:  QueCloud, The First Data Integration and Data Management Cloud

Instant Video Link:  Introduction to Agile Business Intelligence (Agile BI)

About Queplix Corp.

Queplix™ is a leader in data integration and data management. Our products enable customers to securely integrate, deploy and manage cloud and on-premise applications and data with speed, simplicity and automation. Uniquely, no programming or SQL is required. Our data virtualization and powerful data management automatically harmonize the data between applications. Our customers benefit from greater cost savings, a rapid return on investment and the strategic benefits of true data mobility. Queplix has thousands of users around the world, serving customers such as The Home Depot, Homesite and Sony Ericsson. Please visit http://www.queplix.com for more information.

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Queplix, Quecloud and the Queplix logo are trademarks of Queplix Corp. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

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Queplix Introduces Data Quality Manager For Quecloud

The First Data Integration and Data Management Cloud Delivers Advanced Data Quality Functionality with Core Services through a Single Platform – http://bit.ly/kOuXsf 

Queplix™ Corp., a leader in data integration and data management, today introduced the new Data Quality Manager™ for QueCloud™, enabling companies to seamlessly create and maintain data consistency throughout the data migration, integration and management lifecycle - all with a single cloud-based platform. Data Quality Manager is also available on-premise with Queplix Virtual Data Manager™. Both products are available today.

QueCloud, the industry's first data integration and data management cloud, securely integrates cloud applications such as Salesforce®, NetSuite®, LinkedIn®, and FaceBook® with unprecedented speed and simplicity. Data Quality Manager addresses the common data quality challenges that create barriers for any data integration effort. As a central component of the QueCloud dashboard, Data Quality Manager is tightly coupled with the solution's core data integration and data management functionality. This is the first time a cloud-based data integration platform service has offered advanced data quality, integration and management in one environment, performing in a simultaneous continuum that eliminates the need to invest in separate tools."

Today, companies must purchase separate data quality products that run data cleansing exercises in complete isolation from data integration," said Steve Yaskin, chief technology officer, Queplix. "Not only is this more expensive, it's also far less effective since separate products aren't designed to interact with each other. Queplix provides data integration, data management and data quality functionality in a single integration-as-a-service platform. QueCloud and our on-premise product, Virtual Data Manager both now automatically check for and repair inconsistencies as part of the data integration and management process. This saves a tremendous amount of time, money and effort. No other vendor is doing this today."Data Quality Manager delivers fast, automated and easy access to comprehensive data quality functionality for null fields, duplicate detection, syntax error notification, date range checks and much more in a manner that works seamlessly as part of the data integration and management process. As a result, companies no longer need multiple tools; data is made consistent from the onset of integration, and consistency is maintained throughout the data management lifecycle.

QueCloud is designed for the business user - no SQL programming is needed. The architecture includes a series of intelligent Application Software Blades™ that identify and extract key metadata and associated security information from target applications and move it to the Queplix persistent metadata catalog. Once integrated, data remains easily accessible to any number of additional applications, enabling a high degree of flexibility and scalability. As a result, organizations can dramatically reduce the lifecycle total cost of ownership for data management, by up to 75 percent or more over the cost of a traditional deployment.

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Videos:

· The essentials of data quality for data integration: http://www.youtube.com/watch?v=1z0kyIA9LKI

· Data Quality Manager overview: http://www.youtube.com/watch?v=0a3TPN_KCPI

Resource library: For more information about data integration and data management, visit the Queplix Resource Library.

About Queplix Corp. Queplix™ is a leader in data integration and data management. Our products enable customers to securely integrate, deploy and manage cloud and on-premise applications and data with speed, simplicity and automation. Uniquely, no programming or SQL is required. Our data virtualization and powerful data management automatically harmonize the data between applications. Our customers benefit from greater cost savings, a rapid return on investment and the strategic benefits of true data mobility. Queplix has thousands of users around the world, serving customers such as The Home Depot, Homesite and Sony Ericsson. Please visit http://www.queplix.com for more information.

# # #

Queplix, Data Quality Manager, QueCloud, Application Software Blades and the Queplix logo are trademarks of Queplix Corp. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

For parties interested in Queplix, data virtualization, data integration, data management, data integration software, master data management, business intelligence, boomi, jitterbit, informatica, composite software

Cloud Integration in 2011: QueCloud Ties Cloud and On-Premise via Data Virtualization - http://bit.ly/jiR64S

Integration Developer News posted the following article recently:

Cloud Integration in 2011: QueCloud Ties Cloud and On-Premise via Data Virtualization

Queplix Corp. is shipping its QueCloud integration platform, which uses data virtualization for sharing data across cloud and on-premise apps. Integration Developer News continues its “Cloud Integration in 2011” series with Queplix CEO Mark Cashman.

By Vance McCarthy

Queplix Corp., a data integration and data management provider, is shipping its QueCloud cloud integration platform. QueCloud is powered by secure data virtualization and metadata technologies, and can integrate multiple on-premise and cloud-based apps.

Queplix is also shipping a tailored integration solution for NetSuite’s SuiteCloud platform, based on the company’s same core technologies.

QueCloud lets companies quickly, easily and securely integrate on-premise data and applications with cloud applications such as Salesforce, NetSuite, LinkedIn, and FaceBook. QueCloud also supports leading on-premise applications including SAP, PeopleSoft, Microsoft Dynamics, Oracle CRM, NetSuite and others.

“We have the ability to integrate between the cloud and on-premise, or within either,” Queplix CEO Mark Cashman told IDN. “With MDM (master data management) and [data] harmonization, we know when and where anything is changed in the underlying data structures.” 

Driving QueCloud integration capability is Queplix Virtual Data Manager (VDM) data virtualization technology, along with a set of application “blades” or intelligent connectors.

Together, these technologies identify and extract key metadata and associated security information from data stored in applications.

Queplix’ Virtual Data Manager data virtualization technology improves on ETL and avoids SQL programming to virtually harmonize data from diverse on-premise and cloud-based locations.

Queplix blades differ from SaaS connectors found in some cloud appliances because they are multi-directional and can conduct data identification, extraction and integration tasks, Cashman said.

Once captured, information goes into Queplix’s persistent metadata catalog without moving any of the underlying data from its original location, Cashman told IDN. From the catalog, Queplix renders the data easily accessible and shareable to any number of additional applications via the Queplix Engine, he added.

Another Queplix technology attracting attention from data architects is Virtual Data Viewer, Cashman said. The Queplix VDV provides an object-oriented view of a wide range of data formats, including XML, CSV, spreadsheets and RDMBS. Data architects can also see relationships between data and data models used in each format, and even the relationships between different data, he added.

“Data architects eyes popped when they could understand where all their data was in this way,” Cashman told IDN. “All this is letting them combine fields and sources across different data sets to create a ‘virtual entity’ of a customer, amassed from all the different customer records.”

Other QueCloud features include:

·       A simple UI  designed to allow business users to employ cloud integration

·       Data for customer, product, vendor, HR and financial information can be aligned easily and automatically across multiple sources.

·       Tools for data governance, including data dictionary, data quality and data integration

·       Can scale to meet demands of largest enterprise

·       Maintains consistency between data across multiple applications using automated data synchronization.

Queplix Solution for NetSuite’s SuiteCloud

Queplix’s Virtual Data Manager (VDM) SuiteApp for NetSuite’s SuiteCloud, available now, automates integration between NetSuite and on-premise apps or other SaaS services. Queplix’s SuiteApp quickly integrates NetSuite’s SuiteCloud SaaS applications for accounting, ERP, CRM and e-commerce, as well as cloud-based tools and infrastructure.

Core Queplix technologies also lay at the heart of the Queplix SuiteApp for NetSuite’s SuiteCloud. Notably, NetSuite engineers notice a convergence between Queplix’ approach and the underlying NetSuite’s data virtualization architecture for cloud.

“Queplix is built using some of the same principles as NetSuite -- ease and speed of deployment, a rich user experience, and the flexibility of a cloud-based approach,” said Guido Haarmans, NetSuite’s vice president for developer programs and business development. In specific, NetSuite harmonizes data to maintain user interface consistency, and it lets NetSuite customers use their existing security models, he added.

For the full article visit http://bit.ly/jiR64S.

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Agile BI and Data Virtualization - http://bit.ly/hrbsim

In this video, Queplix chief marketing officer Michael Zuckerman discusses how data virtualization enables organizations to gain instant access to data and dramatically faster data warehouse construction to achieve "agile" BI.

Data is everywhere, and businesses need the ability to understand the structure of their data, and they need the ability to connect to it and use it.

But the complex processes behind business intelligence today make BI hard work. It involves multiple meetings, long discussions, use of various tools and ultimately data is moved into a data mart or warehouse, or into the domain of the BI pool before useful reports can be produced.

Advanced data virtualization creates a direct link to the data structure and the underlying data, allowing users to immediately see any data in Oracle, Microsoft SQL Server, Sybase or IBM-DB2. With the ability to see into multiple systems such as SalesForce, NetSuite, Google, LinkedIn, and many others, and create a direct connection to applications and the underlying data, users can much more easily build out their BI applications.

Queplix is a leader in data integration and data management. The powerful architecture of the Queplix Virtual Data Manager™, the company's flagship product which drives the application and data integration process, includes a series of intelligent Application Software Blades™ that identify and extract key data and associated security information from many different target applications such as Oracle SCM (ORCL: NASDAQ), Google (NASDAQ: GOOG), and others. The blades identify and extract key metadata and associated security information from the data stored within these applications, then bring it into the Queplix Engine to support data integration with other applications.

For more information, visit www.queplix.com.

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Resource library: For more information about data virtualization and application integration, visit Queplix Resource Library - http://bit.ly/fSkNMD

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Users cite as Dell Boomi too complex and time-consuming, Queplix is a solution of choice to address integration needs - http://bit.ly/l63jkH

Search Data Management posted the following article recently:

Dell this week released a fresh update to its recently acquired Boomi AtomSphere SaaS integration suite, but at least two companies will not be using the product anytime soon.

Carl Wright, vice president of sales with storage area network firm Coraid, and Nick Strong, an associate IT consultant with Appirio Inc., a cloud-based applications provider, independently evaluated older versions of Dell Boomi and decided that it was too complex and time-consuming for their integration needs. They ultimately chose competing products and currently have no plans to look back.

"[Coraid] originally tried to use Boomi to create a connector between [NetSuite and Salesforce.com] and, frankly, it was cumbersome and uneconomical and, quite frankly, we couldn't get it to work properly," said Wright, who has a background in information technology. "It was a one-to-one connector between fields and tables, and you had to basically orchestrate the whole thing yourself."

Dell acquired Boomi last November as part of an ongoing push to enhance its cloud computing portfolio. Some of the other cloud vendors Dell has acquired include infrastructure providers Scalent Systems Inc., DynamicOps Inc. and Joyent Inc. The Dell Boomi offering allows users to, among other things, transfer data between cloud and on-premises applications.

The spring update to Boomi AtomSphere includes new enhancements such as change data capture capabilities, which reduce the size of data sets being processed; large data processing capabilities, which help users automate the data integration process; and a new application program interface (API) that allows third-party monitoring tools to keep an eye on AtomSphere integration activity. Pricing for the suite starts at $500 per month, according to Dell.

Appirio's Strong, who evaluated Boomi about three months ago, said he felt the low initial starting price for the suite was attractive but later decided that it failed to deliver enough value for the money.

"When you get a basic license from them, they restrict it to where you can only connect to like two or three data sources," Strong said. "It won't let you connect to any more."

Dell Boomi versus the alternatives

Redwood City, Calif.-based Coraid first evaluated Boomi about three years ago, after the company began using Salesforce.com for its customer relationship management (CRM) needs. Founded in 2002, Coraid initially ran its CRM operations on NetSuite, but eventually decided that Saleforce.com was a better fit for sales and marketing operations.

"We ended up with really two enterprise CRMs, each with the notion of 'customer' in it, and NetSuite was the system of record for most of that data," Wright said. "But [we needed] a lot of the entitlement things, such as support and maintenance contracts and things like that, inside of Salesforce in order to facilitate [some] customer interactions."

Coraid needed to get Salesforce and NetSuite to play nicely together and started looking at technologies that could make it happen. Salesforce recommended Boomi, but Coraid found it too complex. The company eventually decided that data virtualization technology from Sunnyvale, Calif.-based Queplix Corp. was the right choice for the job.

"Today, all of our workflows are facilitated real time between NetSuite and Salesforce using the Queplix data virtualization tool," he said. "It creates a global metadata catalog."

Queplix says its products help users securely integrate, deploy and manage cloud and on-premises applications with no programming or SQL knowledge required.

"In the process of crawling our database repositories, Queplix identified a ton of inconsistencies," Wright said. "We had thousands and thousands of records with a little over 250 that were not correct, and it allowed us to fix them easily."

For the full article visit http://bit.ly/l63jkH.

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Queplix Partners with QTI International to Address Complex Data Integration Challenges Faced by Global Manufacturing Companies

Partnership with South Korean Systems Integrator Expands Queplix Footprint to Asia and Escalates Delivery of Advanced Data Virtualization Technology - http://bit.ly/jhdQuQ

Queplix™ Corp., a leader in data integration and data management, today announced that QTI International, a system integration firm in South Korea, is a new partner in the Queplix Advantage Partner Program™. QTI, which works with industry leading manufacturing companies such as Samsung®, Hitachi® and Toyota®, will implement Queplix's advanced data virtualization technology to integrate extensive product and materials information that is the lifeblood of supply chain management. The partnership with QTI extends Queplix's presence into Asia and advances delivery of its technology on a worldwide scale.

“In response to customer demand, we've been working to integrate large database systems that span multiple manufacturing plants around the world, but found it to be a very challenging endeavor," said Gyuseop Oh, Ph.D., CEO, QTI International. "When we saw the capabilities of Queplix's data virtualization platform, we knew immediately it would be the right solution for the hard integration problems we're trying solve. We look forward to partnering with Queplix and eliminating these problems for our customers so they can focus on the strategic aspects of operating their business, not on the difficulties of getting their systems to work together."

The powerful architecture of the Queplix Virtual Data Manager™, the company's flagship product which drives the application and data integration process, includes a series of intelligent Application Software Blades™ that identify and extract key data and associated security information from many different target applications such as Oracle SCM (ORCL: NASDAQ), Google (NASDAQ: GOOG), and others. The blades identify and extract key metadata and associated security information from the data stored within these applications, then bring it into the Queplix Engine to support data integration with other applications.

“The fact that QTI International, a technology solutions provider for some of the world's largest manufacturing companies, chose to partner with Queplix in answer to its customers' data integration and management requirements, is a true testament to the value of our data virtualization platform," said Mark Cashman, CEO, Queplix. "QTI is recognized for its superior techology expertise and implementation skills and we welcome them to our Advantage Partner Program."

Queplix Advantage Partner Program

The Advantage Partner Program provides the industry's most advanced data integration and data management solutions available to value added resellers (VARs), independent software vendors (ISVs), original equipment manufacturers (OEMs), and system integrators and professional services (SIPS) firms. Queplix offers partners access to its data virtualization technology, training, marketing and customer support programs. It also provides a framework for a variety of other programs designed to maximize success for partners' go to market initiatives.

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Resource library: For more information about data virtualization and application integration, visit Queplix Resource Library

About Queplix Corp.

Queplix™ is a leader in data integration and data management. Our products enable customers to securely integrate, deploy and manage cloud and on-premise applications and data with speed, simplicity and automation. Uniquely, no programming or SQL is required. Our data virtualization and powerful data management automatically harmonize the data between applications. Our customers benefit from greater cost savings, a rapid return on investment and the strategic benefits of true data mobility. Queplix has thousands of users around the world, serving customers such as The Home Depot, Homesite and Sony Ericsson. Please visit http://www.queplix.com for more information.

# # #

Queplix, Advantage Partner Program, Virtual Data Manager, Application Software Blades, and Queplix logo are trademarks of Queplix Corp. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

For parties interested in Queplix, data virtualization, data integration, data management, data integration software, master data management, business intelligence, composite software, informatica

Diving in to MDM: A Perspective on the Complexities and Potential of a Market In Transition - http://bit.ly/eOjIlN

Author: Michael Zuckerman, Queplix CMO

Master data management (MDM) is a market in transition. The realization of the return on investment, operational benefits and ultimately the strategic advantage associated with the application of MDM technologies can be very significant. Yet, the goals of MDM have not been fully realized for many organizations. Projects have been put on hold or on extended delay. The reasons for this are numerous and the barrage of countervailing forces will continue to threaten these projects. Other organizations have been unable or unwilling to fund MDM projects for reasons that may include perceived difficulty, scale and the overall return on investment.

MDM requires a substantial investment in software, hardware, professional services and integration services. At the core, MDM is a huge data integration project. The investment in professional services and integration services is many times the actual cost of software licenses for the typical implementation. The ratio between the software and the services in fact suggests that MDM is primarily a services and integration offering. Many of the consultants involved would immediately agree. In fact, there are many costs which are often not captured that relate just to the many meetings, communications and organizational dialog both to gather necessary knowledge and reach consensus as to the plan of action. MDM is certainly an organization-wide dialog that impacts every IT component, both centralized and distributed, in information technology and within the individual lines of business.

In 2007, the market for master data management was predicted by one analyst to be “over $5 billion by 2011.” Yet, in 2010 the market reached a far different place. Past projections for growth and size were missed by very substantial margins.

These are the predictions of three different top industry analysts in 2010 about the MDM market:

•  “Estimated to be $2.2 billion this year.” (2010)

•  “MDM is projected to top $2 billion by 2012”

•  “PIM and customer master software revenues potentially exceeding $2 billion in 2012”

The question that immediately comes to mind is, "What happened?” What slowed this market down? Where is this market today? How should that impact my decisions to implement MDM processes and tools? What, if anything, is wrong with current MDM processes and tools? What approaches are available to me to reach the same or better savings with higher return on investment, greater speed of implementation and lower risk?

Prevailing winds came towards MDM from several sources. The first strong headwind was the collision between any multi-year project and the economic trauma of 2009. In a state of budget cutbacks and economic losses, any project that spanned more than a single budget cycle/year without measurable and beneficial results was in jeopardy. Notwithstanding the milestones for any MDM project, the operating business units may have been less likely to support these projects given all of the choices pressuring cutbacks. Further, consider that most of the expense for the current MDM paradigm is wrapped around consulting services. These projects are expensive and replete with professional services and integration services that go far beyond any license cost for the MDM software.

Master Data Management implementations for most corporations, unless they had a previous failure, were one-time events. The experience curve was new. At the same time MDM is perhaps the largest and most complex data integration project in the information technology world today. This only raises the probability of project management challenges and project failure. As Sun Tzu said centuries ago, and I'm paraphrasing, "never go into a battle unless you know you can win." Yet many of us did.

Other prevailing winds came from the broad array of difficult and time consuming technology issues. The implementation of the current MDM paradigm is certainly on the very short list with the most complex and difficult technology challenges in information technology. Consider that you must integrate every major application (and ultimately every application that touches the data being aligned) across the organization to achieve success. This is not a one time, static data slice like a data warehouse but can be living, breathing data in operational systems. The practical considerations of doing all of this are enormous.

Beyond the physical connectivity and security, you need to consider the differences in data sources. You need a complete understanding of every system’s data structures, metadata and the semantic content of this data across all of your major systems on a worldwide basis. Legacy applications typically are relational in nature and use tables and columns. New applications may be object oriented. This was further complicated several years ago with the strong emergence of cloud-based computing. Clouds hold your data – not you. Public clouds such as salesforce.com will not integrate the same way as your on-premise systems. Compliance issues abound and effect both transactional and non-transactional data. All of this adds complexity to the technology considerations.

The process of implementing Data Governance, and, of course, MDM, requires many necessary and discrete milestones. However, most of the user community and the senior management in your organization do not view it that way. The senior management community only views success, in any part, as a function of the visibility of fully synchronized data across the operational system. Anything short of this is generally viewed as something other than successful.

Next time I'll try to identify the challenge areas in MDM so we can begin to craft strategies that lead us to victory (project success and return on investment). Onward.

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Coraid Deploys Queplix Data Virtualization to Integrate Customer Data Across Salesforce and Netsuite

Virtual Data Manager Ensures Data Consistency Between Applications to Enhance Salesforce Automation, Enterprise Resource Managment, and Customer Relationship Management - http://bit.ly/fuYqgy

Queplix™ Corp., a leader in data virtualization, today announced that Coraid® Inc., a leading developer of Ethernet SAN storage solutions, has deployed Queplix Virtual Data Manager™ to synchronize critical customer data across Salesforce® and Netsuite® for enhancement of its salesforce automation, enterprise resource management and customer relationship management (CRM) efforts. This synchronization ensures that all Coraid users are consistently working with the best possible data about their most valuable resource – their customers – whether they are using Salesforce or Netsuite.

“Integration between these two cloud-based business applications is an essential part of day-to-day operations at Coraid. It's imperative that users can gain access to the most correct, up-to-date information,” said Josh Leslie, vice president of North American sales at Coraid.  "We had used an alternate cloud integration technology, but it wasn't able to deliver the data quality and business-rule implementation we needed. Queplix Virtual Data Manager not only solved the problem of consistent data but also was the only solution we found that provides a clear view to the business rules that govern Coraid's internal processes. We also will be changing and improving business process by automating links into Dun and Bradstreet for data quality."

Queplix Virtual Data Manager streamlines and simplifies the process of synchronizing data across different platforms through Data Harmonization™ with absolutely no SQL required. Legacy solutions that involve multiple steps such as topology and data schema analysis, and that rely on ETL and 'wire frame' diagram tools, make data integration a complex and costly process.

In contrast, the Queplix architecture includes a series of intelligent Application Software Blades™ that identify and extract key metadata and associated security information from target applications and move it to the Queplix persistent metadata catalog. There, the data is automatically harmonized with other systems. The initial setup and ongoing Data Harmonization ensure that Coraid users have the same consistent view of information from both Salesforce and Netsuite. Queplix offers the only integration solution that uses the power of data virtualization, and does not require SQL or coding. This made it easy for the Coraid team to participate in the implementation process, and Queplix professional services delivered the turnkey implementation to Coraid on time and on budget.

"Enterprises today face a very real problem when it comes to ensuring that all users have access to consistent, up-to-date information, because the same data may be stored in and used by different systems," said Julie Lockner, vice president and senior analyst with Enterprise Strategy Group. "Solutions such as Queplix data virtualization, that provide an easier, more cost-effective way to achieve data consistency across applications, offer an attractive alternative to traditional ETL tools."

"Companies like Coraid want to focus on their business, not on the difficulties of getting their systems to work the way they need them to," said Mark Cashman, CEO, Queplix. "Our Virtual Data Manager removes a major obstacle to data integration, enabling customers to achieve integration quickly and at a fraction of the cost of existing solutions."

Tweet This: Coraid Deploys Queplix Data Virtualization to Integrate Customer Data Across Salesforce and Netsuite

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Resource library: For more information about data virtualization and application integration, visit Queplix Resource Library.

About Queplix Corp.

Queplix is a leader in data virtualization. Data virtualization enables our customers to automatically and securely integrate cloud, SaaS and on-premise applications and data with speed and simplicity. Uniquely, Queplix brings powerful data management to automatically harmonize the integrated applications and data for higher business value. Our customers benefit from greater cost savings and rapid return on investment. Queplix has thousands of users around the world, serving customers such as The Home Depot, Homesite and Sony Ericsson. Please visit http://www.queplix.com for more information.

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Queplix, Virtual Data Manager, Data Harmonization, Application Software Blades, and the Queplix logo are trademarks of Queplix Corp. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

For parties interested in Queplix, data virtualization, data integration, data integration software, master data management, business intelligence, composite software