Partner Relationship Management Leader Delivers Unmatched Ability to Help Companies Accelerate Partner Sales, Increase Partner Loyalty, and Reduce Both Time and Cost Through Automated Marketing Support - http://bit.ly/gvaUgk
TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced new partner marketing functionality for its industry-leading Reseller View™ PRM solution. The new functionality includes automatically co-branded marketing content, full service outbound marketing campaigns and co-branded partner micro-sites. This functionality enables companies to provide new levels of partner marketing support—accelerating partner sales and loyalty. With a high level of automation, Reseller View also significantly reduces the time and cost associated with producing and delivering the marketing materials required to ensure partner success. TreeHouse Interactive will demonstrate the new partner marketing functionality at Dreamforce 2011 in San Francisco, August 30th through September 2nd, booth 219.
As a testament to the importance of partner marketing enablement, Everything Channel’s 2011 Partner Program Guide gave special recognition to partner programs offering campaign design, marketing services and demand generation services with its prestigious 5-Star awards. Marketing assistance is one of the most requested benefits that partners ask for from the companies they represent. Yet, providing effective marketing support to larger partner networks poses a significant challenge, due to the manual processes and cost of materials involved.
Co-branded Marketing Materials
To provide a co-branded datasheet, brochure or competitive guide, many companies ask partners to apply for materials, approve/deny the requests manually, order printing on approved materials, then have them shipped to the partner. This process is costly, time consuming and not eco-friendly. With new Reseller View automated partner marketing enablement technology, partners simply visit the partner portal to place an order, upload the requested information, and the system automatically produces co-branded, print-ready artwork for use by the partner as needed. The process is immediate and approvals are automatic. Any HTML or print document can be produced, and the design options are virtually unlimited.
"Prior to the new Reseller View functionality, we co-branded all of our marketing materials manually,” said Tracy Staniland, Senior Director, Corporate Marketing, Asigra. "The new functionality is much more efficient as it saves us many, many hours each month, provides our partners with the self-sufficiency they desire, and enables our designers to focus their time on other strategic initiatives.”
Full Service Outbound Email Marketing and Demand Generation
Reseller View now includes a full service email campaign component that enables channel managers to support their partners' with outbound campaigns. The solution assists partners by creating individual co-branded campaign materials such as emails and landing pages, and executing campaign launches. Real-time reports automatically sent to the partner reflect campaign results, such as email opens, number of click-throughs, etc. For those campaigns with landing pages, partners can receive real-time emails notifying them of qualified leads.
Partner Mini-Sites
Reseller View enables companies to offer their partners co-branded “mini-sites” that can be embedded on partner websites—allowing them to deliver consistent content to many partners and prospects at once. It also promotes better lead capture, provides partners with a way to demonstrate a tighter link with the company they represent, and helps partners leverage proven company content to generate leads. Embedded mini-sites use the partner’s existing website, but add co-branded subnavigation with automated content syndication and a landing page with automated lead distribution. Lead notifications are automatically sent to the partner in real-time.
“Many VARs and other types of partners have limited marketing resources. Now Reseller View PRM gives companies the ability to reach out to those partners in a way that helps them execute programs that might not have been possible, increase mutual sales and ultimately increase partner loyalty," said Erich Flynn, CEO, TreeHouse Interactive. "Our focus continues to be on automating the many manual processes of PRM so our customers can spend more time on partner relationship building. Reseller View reduces both the time and resources necessary for tactical execution. The new partner marketing functionality significantly extends TreeHouse Interactive’s lead in providing the most comprehensive PRM solution available.”
For more information on the new partner marketing functionality from TreeHouse Interactive, visit www.treehousei.com or call 801.576.8428.
TreeHouse at DreamForce 2011 - Special Promotion
To see the new Reseller View PRM partner marketing functionality in action, visit booth 219 at Dreamforce 2011 in San Francisco, August 30th through September 2nd. For a limited time, TreeHouse Interactive is waiving setup fees for Reseller View PRM integration with Salesforce CRM for Dreamforce Attendees. Speak with TreeHouse Interactive for details.
Tweet This: @TreeHouse PRM Solution Delivers Unmatched Ability to Help Companies Accelerate Partner Sales
Follow TreeHouse Interactive on Twitter at: http://ping.fm/WIAvn
Resource Library: For more information about partner relationship management and marketing automation visit the TreeHouse Interactive Resource Library.
Hyperlinks in This Release:
http://ping.fm/0V8we
http://ping.fm/epaA7
http://ping.fm/9COES
About TreeHouse Interactive
TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. These include marketing automation and partner relationship management (PRM) solutions that accelerate company performance. The TreeHouse client base includes organizations ranging from start-ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.
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TreeHouse Interactive, Reseller View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.
For parties interested in partner relationship management, partner portal, PRM
Showing posts with label 219. Show all posts
Showing posts with label 219. Show all posts
Tuesday, August 30, 2011
TreeHouse Interactive Raises Bar In Marketing Automation By Giving Marketers Organizational-Level Behavioral Profiles For More Effective Demand Generation
Unique New Capabilities Added to Marketing View Enable Companies to More Successfully Generate and Nurture Sales Leads Based on Combined Company Level Behaviors - http://bit.ly/gvaUgk
TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand marketing automation and partner relationship management (PRM), today announced new functionality for its Marketing View™ marketing automation product. The new capabilities enable marketers to gather behavioral information at a company level to more effectively generate leads within those organizations. This is a distinct departure from typical marketing automation, which focuses on individual behavior for data collection and targeting. Marketing View now gives marketers the broader picture of company level interest in products or services offered and enables them to score, purchase, target and nurture leads based on that information. TreeHouse Interactive will demonstrate the enhancements to Marketing View at Dreamforce 2011 in San Francisco, August 30th through September 2nd in booth 219.
While tracking, scoring and targeting leads based on individual behavior has been a staple of most high-end marketing automation systems, achieving this on a company level has been difficult, if not impossible. The new functionality in Marketing View is designed for companies who sell business-to-business, and rely on databases where tracking by individual behavior is limited to revealing only a partial profile of interest. Now marketers can effectively target within the context of a business entity, where there are often multiple contributors to a buying decision.
“Individual scoring has some definite limitations," said Nadra Ghaddar, marketing programs manager, Sailpoint. "We need to see which companies are interested in us, be sure we have the right contacts at those companies, and then turn around and target based on both individual and anonymous data that can be attributed to the company. It’s a better way of marketing and we’re excited that TreeHouse Interactive is making it possible with Marketing View.”
Company-Based Behavioral Tracking, Scoring, Targeting and Nurturing
Marketing View automatically tracks company and individual behaviors that roll up into a single business profile. While it tracks information such as anonymous website visits with associated page views, and attributes them to companies either inside or outside the marketing database, it also accumulates individual behaviors for all contacts within the database and reports it by company. Marketing View can now generate a Who’s Climbing Up? report that exposes corporate domains with the highest degree of engagement, and enables both targeting and nurturing of those companies as a whole. For businesses outside the marketing database, Marketing View links to external programs such as Jigsaw™ and LinkedIn™ to suggest contacts for purchase or download.
New Marketing View behavioral tracking, scoring, targeting and nurturing is included in the following areas:
• Email Opens
• Email Link Clicks
• Form Submissions (website forms, campaign landing pages, etc.)
• Content Downloads
• Purchase Events (ecommerce related)
• Purchase Dollars (ecommerce related)
• Website Page Visits
“There is no other marketing automation solution that combines the power of Marketing View in such an easy-to-use package,” said Erich Flynn, CEO, TreeHouse Interactive. “Most marketing automation users don’t leverage the majority of the technology they already have because it is too difficult to implement and use. The beauty of Marketing View's new ground-breaking functionality is that with one click, marketers can see which companies are most engaged with their website and marketing programs, and with another click they can download that list and distribute it to sales.”
More information on the new Marketing View capabilities can be found at TreeHouse Interactive’s website at www.treehousei.com.
TreeHouse at DreamForce 2011 - Special Promotion
To see the enhancements to Marketing View in action, visit booth 219 at Dreamforce 2011 in San Francisco, August 30th through September 2nd. For a limited time, TreeHouse Interactive is offering Dreamforce attendees a free trial of Marketing View for up to 90 days with payment of setup fees. Speak with TreeHouse Interactive for details.
Tweet This: @TreeHouseInteractive Gives Marketers Organizational-level Behavioral Profiles for more Effective DemandGen
Follow TreeHouse Interactive on Twitter at: http://ping.fm/v7h5W
Resource Library: For more information about marketing automation and partner relationship management, visit the TreeHouse Interactive Resource Library.
Hyperlinks in this Press Release:
http://ping.fm/CefdF
http://ping.fm/6mhOZ
http://ping.fm/8ruty
About TreeHouse Interactive
TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. These include marketing automation and partner relationship management (PRM) solutions that accelerate company performance. The TreeHouse client base includes organizations ranging from start-ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.
###
TreeHouse Interactive, Marketing View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.
For parties interested in Treehouse Interactive, marketing automation, demand generation, lead generation, marketo
TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand marketing automation and partner relationship management (PRM), today announced new functionality for its Marketing View™ marketing automation product. The new capabilities enable marketers to gather behavioral information at a company level to more effectively generate leads within those organizations. This is a distinct departure from typical marketing automation, which focuses on individual behavior for data collection and targeting. Marketing View now gives marketers the broader picture of company level interest in products or services offered and enables them to score, purchase, target and nurture leads based on that information. TreeHouse Interactive will demonstrate the enhancements to Marketing View at Dreamforce 2011 in San Francisco, August 30th through September 2nd in booth 219.
While tracking, scoring and targeting leads based on individual behavior has been a staple of most high-end marketing automation systems, achieving this on a company level has been difficult, if not impossible. The new functionality in Marketing View is designed for companies who sell business-to-business, and rely on databases where tracking by individual behavior is limited to revealing only a partial profile of interest. Now marketers can effectively target within the context of a business entity, where there are often multiple contributors to a buying decision.
“Individual scoring has some definite limitations," said Nadra Ghaddar, marketing programs manager, Sailpoint. "We need to see which companies are interested in us, be sure we have the right contacts at those companies, and then turn around and target based on both individual and anonymous data that can be attributed to the company. It’s a better way of marketing and we’re excited that TreeHouse Interactive is making it possible with Marketing View.”
Company-Based Behavioral Tracking, Scoring, Targeting and Nurturing
Marketing View automatically tracks company and individual behaviors that roll up into a single business profile. While it tracks information such as anonymous website visits with associated page views, and attributes them to companies either inside or outside the marketing database, it also accumulates individual behaviors for all contacts within the database and reports it by company. Marketing View can now generate a Who’s Climbing Up? report that exposes corporate domains with the highest degree of engagement, and enables both targeting and nurturing of those companies as a whole. For businesses outside the marketing database, Marketing View links to external programs such as Jigsaw™ and LinkedIn™ to suggest contacts for purchase or download.
New Marketing View behavioral tracking, scoring, targeting and nurturing is included in the following areas:
• Email Opens
• Email Link Clicks
• Form Submissions (website forms, campaign landing pages, etc.)
• Content Downloads
• Purchase Events (ecommerce related)
• Purchase Dollars (ecommerce related)
• Website Page Visits
“There is no other marketing automation solution that combines the power of Marketing View in such an easy-to-use package,” said Erich Flynn, CEO, TreeHouse Interactive. “Most marketing automation users don’t leverage the majority of the technology they already have because it is too difficult to implement and use. The beauty of Marketing View's new ground-breaking functionality is that with one click, marketers can see which companies are most engaged with their website and marketing programs, and with another click they can download that list and distribute it to sales.”
More information on the new Marketing View capabilities can be found at TreeHouse Interactive’s website at www.treehousei.com.
TreeHouse at DreamForce 2011 - Special Promotion
To see the enhancements to Marketing View in action, visit booth 219 at Dreamforce 2011 in San Francisco, August 30th through September 2nd. For a limited time, TreeHouse Interactive is offering Dreamforce attendees a free trial of Marketing View for up to 90 days with payment of setup fees. Speak with TreeHouse Interactive for details.
Tweet This: @TreeHouseInteractive Gives Marketers Organizational-level Behavioral Profiles for more Effective DemandGen
Follow TreeHouse Interactive on Twitter at: http://ping.fm/v7h5W
Resource Library: For more information about marketing automation and partner relationship management, visit the TreeHouse Interactive Resource Library.
Hyperlinks in this Press Release:
http://ping.fm/CefdF
http://ping.fm/6mhOZ
http://ping.fm/8ruty
About TreeHouse Interactive
TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. These include marketing automation and partner relationship management (PRM) solutions that accelerate company performance. The TreeHouse client base includes organizations ranging from start-ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.
###
TreeHouse Interactive, Marketing View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.
For parties interested in Treehouse Interactive, marketing automation, demand generation, lead generation, marketo
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