Author: MarketingProfs, Marketing Automation, Marketing Strategy. A marketing automation platform (MAP) is a significant investment, yet few marketers get the full value. They limp through the year with a barely used MAP, and are then hard-pressed to justify the expense during the next year’s budget review. For more information, visit http://www.treehousei.com/blog For parties interested in marketing automation, marketing automation platform, MAP, demand generation, lead generation.
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