White Paper: Optimizing Channel Partner Sales Effectiveness

Published by: CSO Insights Partners can be a great resource for providing extended geographic coverage, selling into the small/medium account marketplace, and providing a value-add to move more products. This white paper focuses on identifying the key challenges impacting channel partner sales effectiveness. It examines how leveraging process, technology, and knowledge can make it easier for your channel partners to sell your products or services.
http://goo.gl/ADh9vR