Salt Lake City, UT - March 20, 2014 - TreeHouse InteractiveTM (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today introduced a new webinar series themed The Channel Marketer's ToolBox. The series is designed to deliver channel marketers with best practices and technology insights for building comprehensive channel programs and providing partners the necessary tools to increase their sales and effectiveness. The first webinar in the series will be focused on Optimizing Channel Partner Sales Effectiveness, featuring Jim Dickie, Managing Partner of research firm CSO Insights. Mr. Dickie will identify the key challenges impacting channel partner sales effectiveness, recent CSO Insights research findings, and explain how leveraging process, technology, and knowledge can make it easier for channel partners to sell vendors' products or services.
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