The New Partner Marketing Enablement - http://bit.ly/sFdPTK

Author:
Erich Flynn, CEO
TreeHouse Interactive

The New Partner Marketing Enablement

Marketing assistance is one of the most requested benefits that partners ask for from the companies they represent. CRN’s Annual Report Card found that resellers value “channel enablement” more than anything else. This is echoed by Everything Channel’s recent recognition of “Channel Champions,” all of which have implemented partner marketing enablement in their programs.

So what new trends are there in partner marketing enablement? How can you best help partners that are typically sales focused, have small marketing staffs and limited technical or financial resources? Here are some things partner programs are beginning to offer to stand out:

1. Automated co-branding of collateral
2. Full service co-branded campaign execution
3. Partner microsites

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