Really, Who Are They?

4 Tips for Persona Building in Modern Marketing - http://bit.ly/rtQgco
Author: Erich Flynn, TreeHouse Interactive CEO

One of the basic things any marketer should do when they come into an organization is understand who your customers are and who your prospects should be. If you don’t, you spin your wheels working off of assumptions. The sad truth is that while many marketers understand the concept of creating personas, few have done the work beyond creating a mental picture of their buyers. That’s dangerous. Making assumptions about terminology your buyers use, their technology savviness, demographics or—more importantly—their buying motivations can disconnect you from them.

You can’t market effectively to buyers if you don’t take the necessary steps to define who they are from multiple perspectives, know what their company role is and the issues they face, and how they measure success. Equally important is making that persona information part of your shared corporate knowledge.

Visit http://bit.ly/rtQgco to read about the four tips for creating personas.

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