Tips for Becoming a Successful Channel Marketer - http://bit.ly/nFziQ7

Author:
Erich Flynn
CEO
TreeHouse Interactive

What is the responsibility of a channel marketer? The simple answer is that they are responsible for the success of partners in selling their company’s products.

Building programs and providing tools that help partners communicate the product's benefits to customers is key and should be a major focus for all channel marketers. That is where the money is. Because partners have so many different options when it comes to which vendors they work with, those who help them sell more, typically win their loyalty.

A good partner portal or partner relationship management (PRM) system allows channel marketers to provide a library of tools that partners can utilize. Co-branded datasheets, email templates, prepackaged promotions, co-branded sales presentations and competitive pitches are some simple resources that channel marketers and executives can provide in order to help partners sell.

Scalable communication and accessible resources are the cornerstone of channel marketing success. And the extent to which many of the processes associated with managing a partner program can be automated, the more effectively channel marketers can focus on building partner relationships and loyalty.

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TreeHouse Interactive, partner relationship management, partner portal, PRM