FOR IMMEDIATE RELEASE
Marketing Automation Platform (MAP) Expert and Industry
Analyst David Raab of Raab Associates to Discuss How Best
to Integrate Content Marketing and Marketing Automation while Exploring the
Many Capabilities MAPs Offer Today’s B2B Marketer
SALT LAKE CITY, Utah – TreeHouse Interactive (http://www.treehousei.com/) the
technology leader in SaaS-based partner relationship management (PRM) and marketing
automation platform (MAP)
solutions, is pleased to present the next webinar in its Content Marketing Mechanics series, Content Marketing & Marketing Automation:
Getting the Most Value from Your B2B Content Marketing Program. The live webinar will feature David Raab,
principal analyst of Raab Associates, which produces the annual B2B Marketing
Automation Vendor Selection Tool (VEST).
Many
marketers are realizing significant results when effectively delivering content
to prospects during the early stages of the purchase process. But, where do you
start? What options are available? What features should you look for? These are
all questions that will be answered by Marketing Automation Platform (MAP)
expert and industry analyst, David Raab. Raab will outline key content
marketing program requirements and highlight what to look for in content
marketing solution offerings, as well as discuss different approaches to
consider when automating a content marketing program.
"The vast majority of companies
are talking about implementing some form of content marketing program, but the
questions are, 'How do I start? What are the best practices? What tools can I
use?" said Erich Flynn, CEO, TreeHouse Interactive. "Our next webinar
featuring marketing automation expert David Raab will provide an informative
discussion of how to methodically build and automate a content marketing
program, which content marketing features to look for in available tools, and how
to successfully integrate content marketing into your overall marketing efforts
for the best results."
Principal
David Raab has more than 30 years experience as a marketer, consultant, author
and analyst. He has consulted with major firms in financial services, health
care, telecommunications, publishing, consumer goods, technology and other
industries. David has written hundreds of articles on marketing issues and
addressed audiences in North America, Europe, Asia and Australia. He is author
of the annual VEST report, which compares leading marketing automation
platforms (MAP), and Guide to Customer Data Platforms.
To learn more about Reseller View
partner relationship management, see Reseller
View resources. To learn more
about Marketing View marketing automation see Marketing
View resources.
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TreeHouse Interactive
About TreeHouse Interactive
TreeHouse Interactive
delivers leading SaaS-based partner relationship management (PRM) and marketing
automation platform (MAP) solutions to companies that want to get better return
on investment from their partner networks and marketing efforts. Reseller View
is the most complete PRM in the industry while Marketing View has been
innovating marketing automation since 1998 and is the first MAP to fully
integrate a content marketing solution into its marketing automation platform.
For more information, visit http://www.treehousei.com or call 801.576.8428.
Key words: content
marketing, marketing automation, marketing automation platform
###
TreeHouse Interactive, Marketing View, Reseller
View and the TreeHouse Interactive logo are trademarks of TreeHouse
Interactive. All other brands, products, or service names are or may be
trademarks or service marks of their respective owners.
Contact:
Denise Nelson
The Ventana Group
925.837.6277
dnelson@theventanagroup.com
